Mar 24, 2012
We appreciate you taking time to consider sponsoring SQLSaturday #120 and we’ve put together some information that will tell our about plans for the event and show you how your company will benefit from sponsoring our event.
Think of a SQLSaturday as a one day conference. We bring in a lot of volunteer speakers, we have lunch on site, and we have a dedicated area set up for our attendees meet with our sponsors. We work hard to make our event a great experience for everyone, especially our sponsors that enable us to cover the working costs of this event. We’re expecting 300+ attendees at SQLSaturday #120.
Sponsorship ranges from $500 to $1000 depending on the package you select, and we’re always willing to discuss custom solutions to meet your needs.
Prominent display of logo on attendee materials, website, and any branded items (i.e. speaker shirt, etc.)
One guaranteed vendor speaking session in the schedule (* Session will be identified as a Sponsor session)
One email message to all event attendees
sent before or after event.
Email List of attendees who opted-in to receive messages from sponsors.
Sponsor's table in exhibition area, including
two chairs & power.
Include sponsor-provided DVD and/or
brochure in attendee packet.
Event raffle box for capture of raffle tickets(* includes name and email address)
Logo & URL shown in printed event guide.
Raffle Prize to be awarded at the end of the day with a value of at least $100
Where does the money go?
though the event is free to attendees there are still very real costs involved. Printing,
advertising, breakfast, lunch, signs, and more! We are open to
discussion on custom packages to meet your needs but we are unable to
totally substitute software or other trade items for the base cash value
All fees must be paid in advance. To sponsor our event visit the sponsor page HERE and fill out the short form about your company. We’ll follow up by
phone or email to review everything, and then we’ll provide a secure
link so that you can pay using credit card. Payment can also be arranged via check.
first SQLSaturday was conducted in Orlando in November 2007, and
subsequent events were held in Tampa, Jacksonville, Olympia, WA, Boston,
MA and Greenville, SC. Although this is a new event to
Southern California, we’re supported by the original SQL Saturday
founders, and we’re building on the success of other similar events (for
example, the Microsoft Code Camps are now on their 5th year). We
are also planning on hosting more SQL Saturday events in the future not
only in Orange County, but in San Diego and Los Angeles as well. Our first SQL Saturday was held on April 24th, 2010 and we had over 180 people at the event.
a first class training experience for our attendees. Even though it
will be near free, we are confident this will be as good as or better
than a similar commercial event.
Advertising & Marketing
biggest effort and the one we expect to be most productive will be
advertising to the combined mailing list of the Southern California SQL
Server Users Group members and those that registered for any of the
SQLSaturday events, a combined total of more than 1,500 people. We’ll be
emailing them biweekly to update them on the progress of the event,
sessions submitted, and other details, as well as remind them to
register and to forward information about the event to their friends and
We do have other avenues for advertising that we plan to use:
biggest challenge with community events is capturing contact
information for follow ups. Few attendees will have business cards, and
having them hand write their info often leads to a 30% or higher loss
due to inability to read what they wrote! We provide attendees with a
set of pre-printed raffle tickets (see below) that will contain their
name and email address; they are then able to put these tickets into the
raffle box at each sponsor table to try to win a prize. This gives you
100% readability and 0% loss! It is also more effective than any other technique we’ve seen for trying to capture contact information and that includes scanning their name badge.
we want you to be successful all of our sponsorship levels include the
requirement that you provide a prize of at least $100 in value, and that
you provide a full color 8-1/2 x 11 flyers that highlights the prize(s)
you are providing for the raffle.
provide the raffle box. We will have one table for all absentee vendors
placed in the same areas with our onsite vendors. Raffle ticket
collection will proceed through the end of the day. If someone from your
team is present we’ll ask them to draw the winning ticket, otherwise
we’ll draw the ticket. Attendees must be present to win. If there is a
physical prize we’ll give it to them, otherwise we’ll forward you their
contact information for you to follow up with (for license keys, etc).
the event we will mail you all the raffle tickets from your box. There
may be duplicates; depending on how exciting your prize is attendees may
contribute more than one ticket to your box – but that’s a good thing,
they are willing to provide you their contact information in return for
the chance to win.
open the doors to sponsors at 7:30 am. Sponsors will be provided with
table and two chairs, and limited access to 110v power (please let us
know what you need in advance). Tables will be located in the same area
as registration and breakfast to make it easy for attendees to stop by
your table. We encourage sponsors to remain on site through at least
lunch and if possible to have a representative present at the end of the
day to present your prize at the end of day raffle.
Lunch will be provided to sponsors that have registered. Please have everyone from your team that will be attending register at www.sqlsaturday.com so that we can have enough food available.
We hope you’ll support this event! Please contact us at firstname.lastname@example.org if you have any questions.
PLEASE NOTE THE FOLLOWING DISCLAIMER: This is an independently operated local event. The SQLSaturday logo and the website for the event have been provided to the event leader at no cost by PASS as a service to the SQL Server community. Local event leaders are not authorized by PASS to negotiate contracts, make commitments, or act on behalf of PASS in any capacity. PASS assumes no liability for issues or problems that may arise from the event at any point in time.