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Saturday, March 9, 2012 | Richmond, Virginia | Sponsorship Plan

Contact:

Carlos Chacon
804.381.5975
1704 Elsing Green Place
Highland Springs, VA 23027
sqlsaturday187@sqlsaturday.com

Welcome!

We appreciate you taking time to consider sponsoring SQLSaturday #187 and we’ve put together some information that will tell our about plans for the event and show you how your company will benefit from sponsoring our event.

Event Overview

Think of a SQLSaturday as a one day conference. We bring in a lot of volunteer speakers, we have lunch on site, and we have a dedicated area set up for our attendees meet with our sponsors. We work hard to make our event a great experience for everyone, especially our sponsors that enable us to cover the working costs of this event. The community organizers of Richmond SQLSaturday 2013, Richmond SQL Server Users Group (RSSUG), are proud to offer the following sponsorship opportunities. The event is free and open to the public. The Last SQL Saturday in 2009 and drew over 150 attendees to 24 sessions. This year, we are planning on 250 attendees for Richmond SQLSaturday 2013.

Sponsorship Amount Sponsor Benefits
     
Gold Sponsor $1,000
  • Choice of display table with two chairs. Excellent opportunity to meet attendees!
  • Sponsor Literature and/or Evaluation Software may be distributed at the table.
  • Sponsor may contribute a prize for drawing, collect business cards (or sponsor provided entry forms) at the table, and Sponsor may draw the winner and present the prize.
  • One email with up to one page of text, sent by RSSUG, to all opted in participants two days before the event.
  • One email with up to one page of text, sent by RSSUG, to all opted in participants after the event.
  • Option to design a 45 minute sponsor-centric session to spotlight your product during lunch in room with projector.
  • Sponsor Logo and Name displayed on Richmond SQLSaturday 2013 website and the RSSUG website.
  • Sponsor may contribute a multi-page brochure, disk, or flash drive in the event bag. Must supply two weeks prior to the event.
  • Lunch for registered guests
Silver Sponsor $500
  • Sponsor may contribute a prize for drawing at the close, and Sponsor may provide and collect entry forms from the drawing.
  • Sponsor Logo and Name on Richmond SQLSaturday 2013 website and welcome banner.
  • One email of up to one page of text, sent by RSSUG, to all opted in participants after the event.
  • Display table with chair. Excellent opportunity to meet attendees!
  • Sponsor may contribute a multi-page brochure, disk, or flash drive in the event bag. Must supply two weeks prior to the event.
  • Lunch for registered guests
Bronze Sponsor $250
  • Sponsor may contribute a prize for drawing at the evening reception. (No entry forms will be returned to Sponsor).
  • Sponsor Logo and Name on Richmond SQLSaturday 2013 website(s) and welcome banner.
  • Lunch for registered guests
Individual or Community Contributor $45
  • Name/logo on Richmond SQLSaturday 2013 website(s) and our undying gratitude!

Marquee Sponsorship Opportunities

Marquee Sponsorship Opportunities are special ways to show your support for Richmond SQLSaturday 2013, and achieve maximum visibility for your company. Find details about these premium Marquee Sponsorship Opportunities on page 3. Please note that each Marquee sponsorship includes a standard sponsorship. Support Richmond SQLSaturday 2013 with high visibility, high profile exposure for your company, organization, product or service with one of these premium Marquee Sponsorship Opportunities. Each of these represents a unique opportunity, so act now.
Marquee Opportunity Amount Benefits
     
Badging and Registration $1300
  • Sponsor Logo and Name on Event and Room Signage.
  • Sole sponsor on guidebook app available to all attendees.
  • All Gold Sponsor benefits.
Saturday Morning Refreshments
Baked goods, fresh fruit & assorted beverages
$750
  • Sponsor Logo and Name featured prominently on placard signs, provided by RSSUG, at refreshment stations and sign in area. Sponsor to provide Logo.
  • All Silver Sponsor benefits.
Saturday Afternoon Refreshments
Snacks, fresh fruit & assorted beverages
$750
  • Sponsor Logo and Name featured prominently on placard signs at refreshment stations and sign in area. Sponsor to provide Logo.
  • All Silver Sponsor benefits.
Swag Bags $400
  • Logo stickers placed on front of each bag given to attendee. Will consider in kind sponsorship for this.
  • ALL Bronze Sponsor benefits (talk to us about moving up)

The Raffle – Your Key to Success!

The biggest challenge with community events is capturing contact information for follow ups. Few attendees will have business cards, and having them hand write their info often leads to a 30% or higher loss due to inability to read what they wrote! We provide attendees with a set of pre-printed raffle tickets (see below) that will contain their name and email address; they are then able to put these tickets into the raffle box at each sponsor table to try to win a prize. This gives you 100% readability and 0% loss! It is also more effective than any other technique we’ve seen for trying to capture contact information and that includes scanning their name badge.

Raffle Ticket

 

Because we want you to be successful all of our sponsorship levels include the requirement that you provide a prize of at least $100 in value, and that you provide a full color 8-1/2 x 11 flyers that highlights the prize(s) you are providing for the raffle.

 

We provide the raffle box. We will have one table for all absentee vendors placed in the same areas with our onsite vendors. Raffle ticket collection will proceed through the end of the day. If someone from your team is present we’ll ask them to draw the winning ticket, otherwise we’ll draw the ticket. Attendees must be present to win. If there is a physical prize we’ll give it to them, otherwise we’ll forward you their contact information for you to follow up with (for license keys, etc).

 

After the event we will mail you all the raffle tickets from your box. There may be duplicates; depending on how exciting your prize is attendees may contribute more than one ticket to your box – but that’s a good thing, they are willing to provide you their contact information in return for the chance to win.

Additional Information

This event will use the twitter hastag #sqlsatRVA

Richmond SQLSaturday 2013 is produced by and for the community of SQL developers, administrators, and affiliated disciplines. Event sponsorship does not entail oversight or selection of topics or content. Payments to, and accounting for the event is Richmond User Groups Corporation. Credit card payments can be made online using Paypal or checks can be sent to the address on this form. While Richmond SQLSaturday requires funds to operate, sponsorship is also accepted in the form of in-kind contributions where the goods or services provided are those required for SQLSaturday. We are especially interested in community groups helping plan and publicize the event. If you have any questions about how you can help, please contact us.

About in-kind sponsorships:

We make a distinction between Sponsor that provide 'cash', and those that provide Products and Services. Our reasoning is thus: A 'cash' sponsor is providing the raw resource that is needed in order to produce SQLSaturday -it pays facility rents, provides equipment, as well as refreshments and meals. Therefore, that sponsor earns significant brand recognition and exposure benefits, as outlined in the Sponsorship 'level' document (Gold, Silver, Marquee, etc.) A Products/Services sponsor is providing an optional resource. Also, quite often, that optional resource is helpful to provide brand recognition and exposure. At past events, in order to maximize their brand exposure, some Sponsors have done both -sponsored at a cash level that was practical for them, AND provided branded items. Those Sponsors then received both sets of benefits as outlined above. All in kind sponsorships can have a link on the SQL Saturday website. The way we distribute sponsored items is entirely up to RSSUG. Thank you for supporting Richmond SQLSaturday 2013!

Important deadlines

Sponsorships must be received in full no later Monday, February 11th, 2013 in order to guarantee inclusion in print and display materials. Any Sponsor supplied materials must be received by Friday February 22nd, 2013. Payment methods

Make checks payable to Richmond User Groups Corporation, or to pay with PayPal, use the website link.

Payment information

Richmond User Groups Corporation
8495 Abilene Road
Farmville, VA 23901

 

PLEASE NOTE THE FOLLOWING DISCLAIMER: This is an independently operated local event. The SQLSaturday logo and the website for the event have been provided to the event leader at no cost by the Professional Association for SQL Server (PASS) as a service to the SQL Server community. Local event leaders are not authorized by PASS to negotiate contracts, make commitments, or act on behalf of PASS in any capacity. PASS assumes no liability for issues or problems that may arise from the event at any point in time.