Jun 08, 2013
We appreciate you taking time to consider sponsoring
SQLSaturday Edinburgh #202 and we’ve put together some information that will tell our
about plans for the event and show you how your company will benefit from
sponsoring our event.
Edinburgh 2013 is a two-day conference, which will take place in Edinburgh, Scotland
on 7th and 8th June, 2013.
bring in a lot of volunteer community and Microsoft speakers, and the
presentations focus on Microsoft SQL Server and related technologies, such as
Edinburgh 2013 is the first event of its type in Scotland, attracting a growing
data and Microsoft SQL Server community audience in Scotland. By holding the training
and community event in Edinburgh, we hope to contribute to the local Scottish
knowledge and data economy by helping businesses to grow into modern markets by
building on traditional ones, such as banking.
goal is to promote Scotland as an innovative and entrepreneurial environment to
new business, as well as helping the growth of existing Scottish-based
business. We also intend to promote diversity by holding a free 'Women in
Technology' lunch panel as part of the main Community Day Event, in order to
engage the community in people-oriented discussions.
is a beautiful location for a SQLSaturday event, for both sponsors and
delegates. Edinburgh is a very cosmopolitan city, and its history is evident
from well-known sights such as Edinburgh Castle and Arthur’s Seat. In addition
to its history, Edinburgh is a highly cultured city. Right in the centre of the
main Princes Street, visitors can enjoy art at Scotland’s Royal Scottish
Academy of Art and the National Gallery of Scotland. For architecture
enthusiasts, Edinburgh holds everything from medieval tenements right through
to 21st Century architecture in the form of the Scottish Parliament.
Architecture enthusiasts could even visit St. Margaret’s Church in Edinburgh
Castle, which was built in the late 11th Century. Alternatively,
visitors can simply stroll to the Castle and take in the view across Scottish
countryside, south over the Pentland Hills or even Ben Lomond, on a clear day.
Edinburgh was chosen as a location since it is attractive to delegates. Since
it is the capital city of Scotland, it is easy for travel purposes by air,
rail, bus or road.
is anticipated that a maximum of 200 people will attend on each day of the
conference. It will be held at the University of Edinburgh, John McIntyre
Conference Centre, University of Edinburgh, Edinburgh, Scotland. The event will
commence at 8.30, ending at 17.30.
delegates and sponsors have lunch on site. The Sponsor Exhibit area is set
within the eating area, in order to promote footfall so that the delegates meet
and engage with SQLSaturday Edinburgh sponsors.
first day of the conference is a Training Day, where delegates are able to pay
an affordable £125 exclusive of VAT for a training day with some of the best tutors
and practitioners in industry, focusing on Microsoft technologies. There is a
separate sponsorship offering for the paid Training Day.
second day of the conference is a free Community Day, which is funded by
sponsorship. SQLSaturday Edinburgh will have two tracks of sessions for the
Community Day: Database Administration, and Business Intelligence.
work hard to make our event a great experience for everyone, and this includes
our sponsors that enable us to cover the operational costs of this event.
There are a variety of
* Sponsorship for the Friday
* Sponsorship for the
Saturday Community Day
* Additional Sponsorship
Each of these items is listed
Training Day will consist of a single training event for 200 people, which is
provided to the delegates at an affordable cost of £125 per person, exclusive
is only one sponsor associated and advertised with the Training Day, thereby
facilitating maximum exposure with the delegates attending the Training Day. It is anticipated that this sponsorship will
* Company logo on website and
all marketing literature regarding the Training Day
* Leaflets and other
marketing materials at each place
* Sponsor can provide one
marketing gift to each delegate who attends the Training Day
The cost is available on
We have a range of packages
for the Saturday Community Day, which are listed below. We also have an
offering of dedicated sponsorship packages, and these are listed separately
after this section.
Sponsorship ranges from £50
upwards depending on the package you select, and we’re always willing to
discuss custom solutions to meet your needs.
* Friends Sponsorship. £50
* Bronze Sponsorship. £250
* Silver Sponsorship. £500
* Gold Sponsorship. £1000
For further details please
refer to the full sponsorship plan below.
fees must be paid in advance. To register as a sponsor just visit
www.sqlsaturday.com and fill out our sponsorship registration form. We’ll email
you an invoice that can be paid via PayPal.
section contains details of additional Sponsorship Opportunities, which are
outside of the Gold, Silver, Bronze and Friends packages. These are one-off
specific items, which may be suited to complement and differentiate your
organisation from the package offering.
on the evening of the Saturday Community Day, this is a post-event
Scottish-themed event to allow networking, and end the event in a fun way. The
event will be held at the event. It is intended that the sponsor work in
partnership with the SQLSaturday team to ensure that the sponsor is an active
member of a 'Virtual Team' in decisions surrounding the 'Evening of Scottish
Hospitality' It is anticipated that this sponsorship will involve:
Company logo on website and all marketing literature regarding the ‘Evening of
Scottish Hospitality' event
Leaflets and other marketing materials at the table
Email blast to registered attendees who opt-in for event and sponsorship email
company listed as the sole sponsor of the Lunch on the free community Saturday
event. This sponsorship package will involve:
logo on website and all marketing literature regarding the Lunch, for example:
a ‘Sponsored by… ‘ sign in the Lunch area
company logo on signs directing delegates to the Luncheon area The lunch itself
will consist of a simple Scottish-themed packed lunch including items such as
shortbread or oatcakes. A sample menu can be obtained on request.
the SQLSaturday culture, Saturday event speakers and event organisers and
volunteers are not renumerated for their time or expenses in presenting at the
event. Instead, they are invited to a Speaker Meal on the Friday night before
the free Saturday event. It is intended that the sponsor work in partnership
with the SQLSaturday team to ensure that the sponsor is an active member of a
'Virtual Team' in decisions surrounding the 'Speaker Meal'. Saturday speakers
are a balanced mix of community leaders and new speakers. The Meal involves a
three course meal and a half-bottle of wine for each attendee, placed on the
table. The Speaker Meal sponsorship package involves the following:
* A ‘Sponsored By..’
literature at each place
A five-minute presentation by the sponsor prior to the Meal. If the venue
allows, a projector and power point will be supplied
Sponsors can leave one marketing ‘swag’ item at each meal place
the SQLSaturday culture, there is an option to have a ‘Women in Technology’
Panel event. We intend to have a 'Women in Technology' event in Scotland in
order to promote diversity in the technology and data spheres. This is a
30-minute event, which usually takes place during the second half of the lunch
break. Topics for discussion are focused on the ‘people’ and ‘career’ aspects
of working in technology. Sample topics include ‘How is it possible to
negotiate a payrise?’ or ‘How is it possible to attract and retain women into
STEM careers?’ The Women in Technology sponsorship package involves the
A ‘Sponsored By..’ literature at each seat
Sponsor logo on all literature associated with the ‘Women in Technology’ event,
including on the website
Sponsors can leave one marketing ‘swag’ item with each attendee, or arrange a
raffle by giving out tickets to attendees only. The prize is then drawn at the
end of the ‘Women in Technology’ Panel.
The Panel ‘host’ will be sure to thank the sponsor at the beginning and the end
of the Panel session.
biggest challenge with community events is capturing contact information for
follow ups. Few attendees will have business cards, and having them hand write
their info often leads to a 30% or higher loss due to inability to read what
they have written.
provide attendees with a set of pre-printed raffle tickets (see below) that
will contain their name and email address; they are then able to put these
tickets into the raffle box at each sponsor table to try to win a prize. Here
is an example:
of our sponsorship levels include the requirement that you provide a prize of
at least £50 in value, and that you provide a full colour A4-minimum flyers
that highlights the prize(s) you are providing for the raffle.
provide the raffle box. We will have one table for all absentee vendors placed
in the same areas with our onsite vendors. Raffle ticket collection will
proceed through the end of the day. If someone from your team is present we’ll
ask them to draw the winning ticket, otherwise we’ll draw the ticket. Attendees
must be present to win. If there is a physical prize we’ll give it to them,
otherwise we’ll forward you their contact information for you to follow up with
(for license keys, for example).
the event we will mail you all the raffle tickets from your box. There may be
duplicates – for example, depending on the prize, attendees may contribute more
than one ticket to your box. However, that’s a good thing, they are willing to
provide you their contact information in return for the chance to win.
open the doors to sponsors at 7:30 am. Sponsors will be provided with one 6
feet by 2 feet 6 inches table and two chairs, and limited access to 240v power
(please let us know what you need in advance). Tables will be located in the
same area as breakfast, lunch, teas and coffee breaks to make it easy for
attendees to stop by your table. We encourage sponsors to remain on site
through at least lunchtime, and if possible to have a representative present at
the end of the day to present your prize at the end of day raffle.
will be provided to sponsors that have registered. Please ensure that your team
members register at www.sqlsaturday.com so that we can have enough food
We are very excited to put on
a SQLSaturday event in Edinburgh, and hope you’ll support this event! Please
contact us at firstname.lastname@example.org
if you have any questions.
PLEASE NOTE THE
FOLLOWING DISCLAIMER: This is an independently operated local event. The
SQLSaturday logo and the website for the event have been provided to the event
leader at no cost by the Professional Association for SQL Server (PASS) as a
service to the SQL Server community. Local event leaders are not authorized by
PASS to negotiate contracts, make commitments, or act on behalf of PASS in any
capacity. PASS assumes no liability for issues or problems that may arise from
the event at any point in time.