SQL Saturday Albany

July 26, 2014

Sponsorship Plan


We appreciate your taking the time to consider sponsoring SQL Saturday #302 and we’ve put together some information about our plans that highlights the benefits of supporting our event.


Event Overview

SQL Saturday is a one day conference packed with some of best speakers available in the field and hundreds of motivated attendees, all of which are ready to make this an excellent learning opportunity for all involved.  Our speakers travel from all over the country to share their knowledge and improve the SQL Server community as a whole.

Breakfast and lunch are provided on-site as a way to promote networking between the attendees, speakers, and sponsors.  A dedicated area is available for the sponsors so that attendees will have the opportunity to meet with them throughout the day.


We work hard to ensure that this event will be a great experience for everyone, particularly our sponsors, who help to cover the cost of the event.  This not only allows us to plan a better SQL Saturday, but also to keep the cost to attendees as low as possible.  We’re expecting over 200 attendees at SQL Saturday in Albany, NY.  Our goal is to provide the best SQL Server training possible, and we hope that you’ll join us!


How Much Does It Cost To Be a Sponsor?

Sponsorship ranges from $250 to $1500 depending on the package selected and we’re always willing to discuss customized solutions to meet your needs.


    Bronze Sponsorship — $250 prepaid. 
    Name and logo with a link on our SQL Saturday website. 
    Name and logo with a link in all communications before the event. 

    Printed materials in the attendee event bag

    Raffle item to attendees ($100+ value)

    Scan raffle ticket report provided post-event


      Silver Sponsorship — $500 prepaid. 
      All benefits the Bronze Sponsorship including:

      Sponsor table for advertising, recruiting, networking, etc.
      Raffle item with a special sponsor introduction (Raffle item be provided by the sponsor ($200+). 
      Intro and conclusion slide in all speaker presentations

      Giveaway item in attendee event bag

      Banner and sponsor intro on the SQL Saturday site


        Gold Sponsorship — $1000 prepaid. 
        All benefits the Silver Sponsorship including:

        eBlast to all registered attendees prior to the event, sent on behalf of SQL Saturday

        Copy of opted-in mailing list provided after the event
        Additional news about the sponsor with promotion on the Capital Area SQL Server Group site
        Banner (provided by the sponsor) at the event. 
        20 minute demo or sponsor session during lunch


          Platinum Sponsorship — $1500 prepaid (limited to two)

          All benefits the Gold Sponsorship including:

          Name and logo on attendee bags

          Choose from one of the below platinum sponsorship opportunities:

          Speaker Dinner/Party Sponsor: Your company will be listed as the sole sponsor of the speaker dinner & party on the website, literature, and at the event.

          Speaker Shirt Sponsor: Your company will be listed as the sole sponsor of the speaker shirts.  Your company’s name and logo will appear on their shirts and your contribution will be recognized on the website, literature, and at the event.


          All fees must be paid in advance. To register as a sponsor just visit www.sqlsaturday.com and fill out our sponsorship registration form. We’ll email you an invoice that can be paid via credit card or check.


          The Raffle – Your Key to Success!

          The biggest challenge with community events is capturing contact information for follow ups. Few attendees will have business cards, and having them hand-write their info often leads to data loss due to the inability to read what they wrote!  We provide attendees with a set of pre-printed raffle tickets (see below) that contain their name and email address; they are then able to put these tickets into the raffle box at each sponsor table to attempt to win a prize. This gives you 100% readability and 0% loss! It is also more effective than any other technique we’ve seen for trying to capture contact information and that includes scanning their name badge.


          Because we want you to be successful, all of our sponsorship levels include the requirement that you provide a prize of at least $100 in value, and that you provide a full color 8-1/2 x 11 flyers that highlights the prize(s) you are providing for the raffle.


          We provide the raffle box. We will have one table for all absentee vendors placed in the same areas with our onsite vendors. Raffle ticket collection will proceed through the end of the day. If someone from your team is present we’ll ask them to draw the winning ticket, otherwise we’ll draw the ticket. Attendees must be present to win. If there is a physical prize we’ll give it to them, otherwise we’ll forward you their contact information for you to follow up with (for license keys, etc).


          After the event we will mail you all the raffle tickets from your box so you can follow up with attendees that stopped by your table during the event.


          Event Logistics

          We’ll open the doors to sponsors at 7:30am EST. Sponsors will be provided with table and two chairs, and limited access to power.  Please let us know what you need in advance, and we will do everything we can to accommodate your needs. Sponsor tables will be centrally located in the same area as registration, breakfast, and lunch to make it easy for attendees to stop by at any time during the day. We encourage sponsors to remain on site throughout the event and, if possible, to have a representative present at the end of the day to personally present your prize when the raffle winners are announced.


          Lunch will be provided to sponsors that have registered. Please have everyone from your team that will be attending register at www.sqlsaturday.com so that we can have enough food available.


          Contact Us

          We hope you’ll support this event! Please contact us at sqlsaturday302@sqlsaturday.com if you have any questions at all.


          PLEASE NOTE: This is an independently operated local event. The SQLSaturday logo and the website for the event have been provided to the event leader at no cost by the Professional Association for SQL Server (PASS) as a service to the SQL Server community. Local event leaders are not authorized by PASS to negotiate contracts, make commitments, or act on behalf of PASS in any capacity. PASS assumes no liability for issues or problems that may arise from the event at any point in time.

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