Details

A Bigger Boat: Data Visualization Lessons From the Movie Theater

Speaker: Mark Vaillancourt

Duration: 70

Track: BI Data Presentation & Visualization

When Chief Brody first sees the shark in Jaws, he carefully backs away from the stern of the Orca and quietly, but certainly, tells Quint, “You’re gonna need a bigger boat.” That one line, combined with a terrific delivery by Roy Sheider, packs a great deal of contextual information into six words.

Making efficient use of space to convey meaning is a vital part of good Data Visualization.

In this session, we will discuss the fundamentals of human visual perception, including the important distinction between Pre-Attentive and Attentive Processing. We will use examples from feature films like Jaws, Alien, and Sneakers to show important aspects of visual analysis around Color, Form, Position, and Motion. We will then put these concepts into practice via demos in Excel and Power BI. By the end of this session, you will have a solid understanding of the importance of data visualization and how to use it to enable better decisions.


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