For Sponsors

For Sponsors

Do you have any other questions? E-mail the PASS SQLSaturday HQ Team.

Every SQLSaturday is Unique

While all SQLSaturdays are PASS-branded events and follow the same overall structure, every SQLSaturday is unique. SQLSaturdays are organized by local volunteers, and every organizing team has a different way of doing things. As a sponsor, it's important for you to communicate your expectations with each event's organizing team to make it a great experience for all of you.

Sponsorship Plans

All SQLSaturdays have a sponsorship plan outlining sponsor levels and their benefits. This is the contract between you and the organizing team. Make sure to read through all the details before signing up as a sponsor.


The Raffle is Your Key to Success!

The biggest challenge with community events is capturing contact information for follow-ups. Few attendees will have business cards, and having them hand write their info often leads to a 30% or higher loss due to inability to read what they wrote! SQLSaturdays provide attendees with a set of pre-printed raffle tickets. Attendees are then able to put these tickets into the raffle box at each sponsor table to try to win a prize. This gives you 100% readability and 0% loss! It is also more effective than any other technique we have seen for trying to capture contact information and that includes scanning their name badge.

Exhibiting at SQLSaturdays

Higher sponsorship levels usually come with the benefit of exhibiting at SQLSaturdays. This is your chance to meet and talk to local attendees, show off your products, and get new leads.

PASS Account

To sign up as a SQLSaturday sponsor, you must first create a PASS Account. All communications from SQLSaturday organizers will be sent to this account.

Other Ways to Reach the Community

PASS is a global community of more than 250,000 data professionals who leverage the Microsoft Data Platform. There are many ways to connect with our members:


Target specific communities within PASS or reach the entire audience. We work closely with advertisers to construct integrated campaigns using our social networks, websites, emails, white papers and newsletters ads.

Event Sponsorship

PASS members participate in professional development opportunities through in-person group events, Virtual Groups, and webinars. We have over 285 Local Groups, 30 Virtual Groups, and over 100 local one-day learning events. Sponsors get exposed to highly engaged members and industry influencers.

The Annual PASS Summit Conference

A global event that offers the opportunity to Connect, Share, and Learn with an average of 4,000 attendees. Showcase a new product or service, generate leads for your sales team and network with an engaged and passionate audience.

Visit PASS Summit 2018 website

Contact us

To learn more, please contact Katherine Allen at or 1-604-899-6009 | Ext. 1644.

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