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    <name>SQLSaturday #141 - South Florida 2012</name>
    <startDate>6/16/2012 12:00:00 AM</startDate>
    <timezone>(GMT-05:00) Eastern Time (US and Canada)</timezone>
    <description>SQLSaturday is a training event for SQL Server professionals and those wanting to learn about SQL Server. </description>
    <twitterHashtag>#sqlsat141</twitterHashtag>
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      <name>NOVA Southeastern University</name>
      <street>3301 College Ave</street>
      <city>Davie</city>
      <state>FL</state>
      <zipcode>33314</zipcode>
    </venue>
  </guide>
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      <name>Homnick Systems, Inc.</name>
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      <name>SherlockTech Staffing</name>
      <label>Gold Sponsor</label>
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    <sponsor>
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      <name>TekPartners</name>
      <label>Silver Sponsor</label>
      <url>http://www.tekpartners.com</url>
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    <sponsor>
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      <name>Idera</name>
      <label>Silver Sponsor</label>
      <url>http://www.idera.com</url>
      <imageURL>http://www.idera.com/images/Logo-Idera.png</imageURL>
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      <name>Confio Software</name>
      <label>Bronze Sponsor</label>
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      <name>Blue Syntax Consulting</name>
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      <url>http://www.hp.com</url>
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      <name>Insight Global, Inc.</name>
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    <sponsor>
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      <name>Nova Southeastern University</name>
      <label>Bronze Sponsor</label>
      <url>http://www.nova.edu/</url>
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      <label>Bronze Sponsor</label>
      <url>http://www.precise.com</url>
      <imageURL>http://www.precise.com/images/home/sap-home-banner.gif</imageURL>
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      <name>dotNet Miami</name>
      <label>Bronze Sponsor</label>
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      <name>DirecLogix</name>
      <label>Bronze Sponsor</label>
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      <name>Red Gate Software</name>
      <label>Bronze Sponsor</label>
      <url>http://www.red-gate.com</url>
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      <name>Xtivia</name>
      <label>Bronze Sponsor</label>
      <url>http://www.Xtivia.com</url>
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      <name>Convergence Consulting Group</name>
      <label>Bronze Sponsor</label>
      <url>http://www.ccgBI.com</url>
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      <name>Pragmatic Works</name>
      <label>Bronze Sponsor</label>
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      <name>Cesar Henao For Congress Committee</name>
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      <name>Ultimate Software</name>
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  <speakers>
    <speaker>
      <importID>9820</importID>
      <name>Aaron Nelson</name>
      <label>
      </label>
      <description>Aaron Nelson is a Senior SQL Server Architect with over 10 years of experience in SQL Server. Aaron holds certifications for MCITP: Business Intelligence Developer, Database Administrator, Database Developer; as well as MCTS: Windows Server Virtualization, Configuration (meaning Hyper-V).</description>
      <twitter>@http://twitter.com/sqlvariant</twitter>
      <linkedin>http://www.linkedin.com/in/sqlvariant</linkedin>
      <contactURL>http://sqlvariant.com/wordpress/</contactURL>
      <imageURL>https://api.twitter.com/1/users/profile_image?screen_name=@http://twitter.com/sqlvariant</imageURL>
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    </speaker>
    <speaker>
      <importID>8764</importID>
      <name>Alex Funkhouser</name>
      <label>
      </label>
      <description>Alex Funkhouser srote his first lines of code in 1980 on a TRS80.  Alex is an avid supporter of the technology community.  He earned an MBA from The Netherlands, and a Bachelor of Science from Washington University.  Alex's recruiting philosophy: “Know who is best at what, and know who needs the best!</description>
      <twitter>@alexfunkhouser</twitter>
      <linkedin>http://www.linkedin.com/in/alexfunkhouser</linkedin>
      <contactURL>http://www.SherlockTech.com</contactURL>
      <imageURL>https://api.twitter.com/1/users/profile_image?screen_name=@alexfunkhouser</imageURL>
      <imageHeight>48</imageHeight>
      <imageWidth>48</imageWidth>
    </speaker>
    <speaker>
      <importID>8047</importID>
      <name>Anthony Sammartino</name>
      <label>
      </label>
      <description>Anthony Sammartino is responsible for guiding the BI Solutions Practice’s strategy, methodology, and operational execution, including overseeing or engaging as a Solution Architect, Project Manager, or Technical Lead in all BI Projects for TekPartners. Before joining TekPartners, Mr. Sammartino was President and Principal Consultant of APS Partners Inc., where he provided BI Consulting to many fortune 500 companies where he almost exclusively delivered solutions using the MS BI Stack.</description>
      <twitter>@apsammartino</twitter>
      <linkedin>http://www.linkedin.com/in/apsammartino</linkedin>
      <contactURL>http://www.anthonysammartino.com</contactURL>
      <imageURL>https://api.twitter.com/1/users/profile_image?screen_name=@apsammartino</imageURL>
      <imageHeight>48</imageHeight>
      <imageWidth>48</imageWidth>
    </speaker>
    <speaker>
      <importID>8230</importID>
      <name>Bradley Schacht</name>
      <label>
      </label>
      <description>Bradley is a consultant at Pragmatic Works in Jacksonville, FL.  He was an author on the book SharePoint 2010 Business Intelligence 24-Hour Trainer.  Bradley has experience on many part of the Microsoft BI platform.  He has spoken at events like SQL Saturday, Code Camp, SQL Lunch and SQL Server User Groups. He is a contributor on sites such as BIDN.com and SQL Server Central as well as an active member of the Jacksonville SQL Server User Group (JSSUG).</description>
      <twitter>@bradleyschacht</twitter>
      <linkedin>http://www.linkedin.com/pub/bradley-schacht/17/66b/b08</linkedin>
      <contactURL>http://www.bradleyschacht.com</contactURL>
      <imageURL>https://api.twitter.com/1/users/profile_image?screen_name=@bradleyschacht</imageURL>
      <imageHeight>48</imageHeight>
      <imageWidth>48</imageWidth>
    </speaker>
    <speaker>
      <importID>9010</importID>
      <name>Chad Churchwell</name>
      <label>
      </label>
      <description>I am a Senior DBA Consultant for Pragmatic Works focusing on Replication we well as HA/DR and performance tuning.  I have been a SQL DBA for 10 years</description>
      <twitter>@chadchurchwell</twitter>
      <linkedin>http://www.linkedin.com/in/chadchurchwell</linkedin>
      <contactURL>http://www.sqlchad.com</contactURL>
      <imageURL>https://api.twitter.com/1/users/profile_image?screen_name=@chadchurchwell</imageURL>
      <imageHeight>48</imageHeight>
      <imageWidth>48</imageWidth>
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    <speaker>
      <importID>7968</importID>
      <name>Christopher Price</name>
      <label>
      </label>
      <description>Chris Price is a Business Intelligence Consultant with Pragmatic Works. He has his M.B.A from the University of South Florida and has worked as a professional software developer since 1999. For the past couple of years his attention has been focused on the Microsoft Business Intelligence stack. His interested span the BI stack from SSIS and SSAS to Performance Point. </description>
      <twitter>@bluewater79</twitter>
      <linkedin>
      </linkedin>
      <contactURL>http://bidn.com/blogs/cprice1979/</contactURL>
      <imageURL>https://api.twitter.com/1/users/profile_image?screen_name=@bluewater79</imageURL>
      <imageHeight>48</imageHeight>
      <imageWidth>48</imageWidth>
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    <speaker>
      <importID>8801</importID>
      <name>David Liebman</name>
      <label>
      </label>
      <description>I’m a developer specializing in .Net, SQL, and SSRS development for over five years of the eighteen years I have spent in the IT Industry. I have experience working for some big companies in Financial, Healthcare, and Insurance. I have written some custom reporting solutions and web applications for Large Companies in the Tampa Bay area using .Net, SSRS, and SQL. I’m currently a Sr. Developer at AgileThought that is leader in software development and system integration services in Tampa FL.</description>
      <twitter>@bisqldave</twitter>
      <linkedin>http://www.linkedin.com/in/liebmandavid</linkedin>
      <contactURL>http://www.bisqldave.com</contactURL>
      <imageURL>https://api.twitter.com/1/users/profile_image?screen_name=@bisqldave</imageURL>
      <imageHeight>48</imageHeight>
      <imageWidth>48</imageWidth>
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    <speaker>
      <importID>7975</importID>
      <name>Devin Knight</name>
      <label>
      </label>
      <description>Devin is a BI consultant and Trainer at Pragmatic Works Consulting.  He has authored three SQL Server books and speaks at conferences like PASS, Code Camps and several SQL Saturday events.  Making his home in Jacksonville, FL, Devin is the Vice President of the local users’ group (JSSUG).</description>
      <twitter>@https://twitter.com/knight_devin</twitter>
      <linkedin>http://www.linkedin.com/profile?viewProfile=key=22920224locale=en_UStrk=tab_pro</linkedin>
      <contactURL>http://www.bidn.com/blogs/devinknight</contactURL>
      <imageURL>https://api.twitter.com/1/users/profile_image?screen_name=@https://twitter.com/knight_devin</imageURL>
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    <speaker>
      <importID>7985</importID>
      <name>Dmitri Korotkevitch</name>
      <label>
      </label>
      <description>Dmitri Korotkevitch is Director of Development at Actsoft - Tampa based company developing GPS Tracking and Mobile Workforce Management solutions. Back-end database handles more than 3000TPS during the peak time. Dmitri has 10 years experience working with SQL Server and holds MCPD and MCITP - Sql Server 2005  2008 Database Developer and 2008 Database Administrator certificates. </description>
      <twitter>
      </twitter>
      <linkedin>
      </linkedin>
      <contactURL>http://aboutsqlserver.com</contactURL>
      <imageURL>https://api.twitter.com/1/users/profile_image?screen_name=</imageURL>
      <imageHeight>48</imageHeight>
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    <speaker>
      <importID>9149</importID>
      <name>Eduardo Blumenfeld</name>
      <label>
      </label>
      <description>More than 30 years working with databases,
starting with the old dbase 2/3 foxpro</description>
      <twitter>@eblumenfeld</twitter>
      <linkedin>
      </linkedin>
      <contactURL>
      </contactURL>
      <imageURL>https://api.twitter.com/1/users/profile_image?screen_name=@eblumenfeld</imageURL>
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    <speaker>
      <importID>8029</importID>
      <name>James McAuliffe</name>
      <label>
      </label>
      <description>James McAuliffe, MCITP, is a Business Intelligence Solution Architect for Convergence Consulting Group.  He has been working as a professional software developer since 1993, and has worked with clients from local businesses to Fortune 500 companies.  James has been using SQL Server since 1999, and in the last few years with a concentration on the Business Intelligence methodologies.   He is excited to share about the new capabilities that SQL Server 2012 brings to information professionals.</description>
      <twitter>
      </twitter>
      <linkedin>http://www.linkedin.com/profile/view?id=11710667trk=tab_pro</linkedin>
      <contactURL>http://www.convergenceconsultinggroup.com</contactURL>
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      </imageURL>
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    <speaker>
      <importID>9778</importID>
      <name>Janis Griffin</name>
      <label>
      </label>
      <description>Janis Griffin has over 20 years of DBA experience including design, development and implementation of many critical database applications. Prior to Confio, Janis held DBA positions in the Telecom Industry (15 yrs), working with both real-time network routing databases and OLTP business to business applications. Janis was Principal Architect and Sr. Manager, mentoring other DBAs on best practices in database performance tuning.</description>
      <twitter>@DoBoutAnything</twitter>
      <linkedin>http://www.linkedin.com/pub/janis-griffin/0/914/aba</linkedin>
      <contactURL>
      </contactURL>
      <imageURL>https://api.twitter.com/1/users/profile_image?screen_name=@DoBoutAnything</imageURL>
      <imageHeight>48</imageHeight>
      <imageWidth>48</imageWidth>
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    <speaker>
      <importID>8821</importID>
      <name>Jen Stirrup</name>
      <label>
      </label>
      <description>Jen Stirrup is a newly-awarded SQL Server MVP. She is an independent consultant who specialises in Business Intelligence, with a focus on Data Visualisation. Jen has conducted projects in the UK and mainland Europe.  Jen has previously spoken at SQLBits, SQLPASS and other community events on the topic of Business Intelligence and Data Visualisation. She blogs regularly on these topics at www.jenstirrup.com and can be found tweeting at twitter.com/jenstirrup  </description>
      <twitter>@jenstirrup</twitter>
      <linkedin>http://www.linkedin.com/in/jenstirrup</linkedin>
      <contactURL>http://www.jenstirrup.com</contactURL>
      <imageURL>https://api.twitter.com/1/users/profile_image?screen_name=@jenstirrup</imageURL>
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    <speaker>
      <importID>9822</importID>
      <name>John Schneyer</name>
      <label>
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      <description>John Schneyer is a certified problem solving and decision making consultant and trainer.  Having spent over 20 years with the world’s largest chemical company, John has applied his skills consulting in Germany, England, and the United States.  John has never worked with SQL Server.  His database experience includes IMS, Image3000, DB2, Alpha 3, Paradox, and Access.  John views his role as a catalyst that comes in, identifies problem root cause, develops solutions, and then implements preventive </description>
      <twitter>
      </twitter>
      <linkedin>
      </linkedin>
      <contactURL>John.Schneyer@BocaConsultants.com</contactURL>
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    <speaker>
      <importID>9571</importID>
      <name>Josh Kodi</name>
      <label>
      </label>
      <description>Has over 20 years of experience in IT over half of which on DW/BI. Has worked on various DW/BI tools and technologies including Microsoft BI stack, Business Objects, MicroStrategy as well as database such as SQL Server, Oracle and Teradata. Having worked on quite a few initiatives from ground up, posses an in depth knowledge on various areas of DW and BI.</description>
      <twitter>
      </twitter>
      <linkedin>http://www.linkedin.com/in/joshkodi</linkedin>
      <contactURL>
      </contactURL>
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      </imageURL>
      <imageHeight>48</imageHeight>
      <imageWidth>48</imageWidth>
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    <speaker>
      <importID>8659</importID>
      <name>Luis Figueroa</name>
      <label>
      </label>
      <description>Luis Figueroa is an IT professional focused on delivering business solutions that leverage the Microsoft SQL Server platform. His area of expertise is Data Warehousing and Business Intelligence but he is passionate about all things SQL Server. With 7+ years of experience in the field, Luis has delivered data management solutions for companies in the Security, Online Marketing and Healthcare Industries. He is also the Director of Sponsorship for the South Florida SQL Server User Group.</description>
      <twitter>@luisefigueroa</twitter>
      <linkedin>http://www.linkedin.com/in/luisefigueroa</linkedin>
      <contactURL>http://blog.extremebi.net/</contactURL>
      <imageURL>https://api.twitter.com/1/users/profile_image?screen_name=@luisefigueroa</imageURL>
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    <speaker>
      <importID>9401</importID>
      <name>Max Trinidad</name>
      <label>
      </label>
      <description>I’m from Puerto Rico, have been working with computers since 1979.  Throughout many years, I have worked with various types of databases such as: Dbase, OS/400-DB2, MySQL and MSSQL.  Also, provided support to Windows Servers 2003/2008, Windows 7, SQL Servers Applications, Microsoft Virtualization Technologies, and build some Visual Studio solutions.  I’m a Microsoft PowerShell MVP since 2008 and MVP SAPIEN Technologies since 2010.</description>
      <twitter>@MaxTrinidad</twitter>
      <linkedin>http://www.linkedin.com/pub/max-trinidad/12/47/775</linkedin>
      <contactURL>http://www.maxtblog.com/</contactURL>
      <imageURL>https://api.twitter.com/1/users/profile_image?screen_name=@MaxTrinidad</imageURL>
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    <speaker>
      <importID>8816</importID>
      <name>Pam Shaw</name>
      <label>
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      <description>Pam Shaw has been in IT for almost 30 years.  Since 2001, Pam has been working with SQL Server, first 2000, then 2005 and now 2008.  Pam is currently an independent contractor.  Pam is also the Chapter Leader of the Tampa Bay SQL Users Group - a local chapter of PASS and organizer of SQL Saturday Tampa.</description>
      <twitter>@http://www.linkedin.com/in/pshaw1129</twitter>
      <linkedin>http://www.linkedin.com/in/pshaw1129</linkedin>
      <contactURL>http://sqlpam.wordpress.com/</contactURL>
      <imageURL>https://api.twitter.com/1/users/profile_image?screen_name=@http://www.linkedin.com/in/pshaw1129</imageURL>
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    <speaker>
      <importID>9378</importID>
      <name>RIchie Rump</name>
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      <description>Richie is a SW developer, data architect and project manager. He recently lead the project team that rewrote Integrated Supply Chain Management System that serves as the backbone for the Burger King supply chain. He currently holds the (PMP) certification and various Microsoft certifications. His previous experience includes working for Florida Power and Light, Ryder and Walt Disney World. Richie also founded the dotNetMiami user group. Richie is a CIS graduate of the University of Miami.</description>
      <twitter>@Jorriss</twitter>
      <linkedin>http://www.linkedin.com/in/richierump</linkedin>
      <contactURL>http://www.jorriss.net</contactURL>
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    <speaker>
      <importID>9609</importID>
      <name>Sebastian Meine</name>
      <label>
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      <description>Sebastian is a principal trainer and consultant with sqlity.net llc (http://sqlity.net) and CTO for TSTS Inc, a company that provides an online personalized training and workout solution (http://www.tanyastroh.com). He specializes in T-SQL Test Driven Development (TDD) and performance and shares his passion and knowledge regularly with audiences world-wide through his writings and speaking engagements.Read more at http://sqlity.net/en/about/</description>
      <twitter>@sqlity</twitter>
      <linkedin>
      </linkedin>
      <contactURL>http://sqlity.net</contactURL>
      <imageURL>https://api.twitter.com/1/users/profile_image?screen_name=@sqlity</imageURL>
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    <speaker>
      <importID>9938</importID>
      <name>Shervin Shakibi</name>
      <label>
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      <description>Shervin Shakibi is a Microsoft Regional Director and the lead Developer Technoloies Instructor. In addition to being an author and Technical editor on many .NET books he has been a popular speaker at events such as Microsoft Tech Ed, PDC and Developer Days. Shervin has been developing Enterprise applications since 1987 and a Microsoft Certified Trainer since 1994. Experienced in the delivery of scalable, stable and open enterprise-level.</description>
      <twitter>@shervsherv</twitter>
      <linkedin>http://www.linkedin.com/pub/shervin-shakibi/1/563/174</linkedin>
      <contactURL>http://geekswithblogs.com/shervin</contactURL>
      <imageURL>https://api.twitter.com/1/users/profile_image?screen_name=@shervsherv</imageURL>
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      <description>Tim Costello is an MCITP, MCTS specializing in etl and data analytics for Interworks Inc. Tim is an international speaker that is always looking for opportunities to share his passion for SQL Server, Tableau and data visualization. Tim is active in the SQL community and leads a data visualization focused user group in the Dallas area.</description>
      <twitter>@http://www.twitter.com/tradney</twitter>
      <linkedin>http://linkedin.com/in/tradney</linkedin>
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      <title>Coffee Break</title>
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      </description>
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      <title>Coffee Break</title>
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      </description>
      <startTime>6/16/2012 10:15:00 AM</startTime>
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      </description>
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      </location>
      <title>Coffee Break</title>
      <description>
      </description>
      <startTime>6/16/2012 10:15:00 AM</startTime>
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        <name>Room 1049</name>
      </location>
      <title>Coffee Break</title>
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      </description>
      <startTime>6/16/2012 2:30:00 PM</startTime>
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      </location>
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      </description>
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      </description>
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      </location>
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      </description>
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        <name>Room 1052</name>
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      <title>Coffee Break</title>
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      </description>
      <startTime>6/16/2012 2:30:00 PM</startTime>
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        <name>Room 1053</name>
      </location>
      <title>Coffee Break</title>
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      </description>
      <startTime>6/16/2012 10:15:00 AM</startTime>
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        <name>Room 1053</name>
      </location>
      <title>Coffee Break</title>
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      </description>
      <startTime>6/16/2012 2:30:00 PM</startTime>
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          <name>SQLSatruday 141</name>
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      <title>Coffee Break</title>
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      </description>
      <startTime>6/16/2012 10:15:00 AM</startTime>
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      <track>Auditorium (1124)</track>
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        <name>Room 1124</name>
      </location>
      <title>Coffee Break</title>
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      </description>
      <startTime>6/16/2012 2:30:00 PM</startTime>
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      <importID>7957</importID>
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          <name>SQLSatruday 141</name>
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      <track>SQL Server 2012 (1054)</track>
      <location>
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      </location>
      <title>Coffee Break</title>
      <description>
      </description>
      <startTime>6/16/2012 10:15:00 AM</startTime>
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          <name>SQLSatruday 141</name>
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      <location>
        <name>Room 1054</name>
      </location>
      <title>Coffee Break</title>
      <description>
      </description>
      <startTime>6/16/2012 2:30:00 PM</startTime>
      <endTime>6/16/2012 3:00:00 PM</endTime>
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        <speaker>
          <id>7958</id>
          <name>SQLSaturday 141</name>
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      <track>DBA (1047)</track>
      <location>
        <name>Room 1047</name>
      </location>
      <title>Lunch Break</title>
      <description>
      </description>
      <startTime>6/16/2012 12:00:00 PM</startTime>
      <endTime>6/16/2012 1:15:00 PM</endTime>
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    <event>
      <importID>7958</importID>
      <speakers>
        <speaker>
          <id>7958</id>
          <name>SQLSaturday 141</name>
        </speaker>
      </speakers>
      <track>SSIS (1048)</track>
      <location>
        <name>Room 1048</name>
      </location>
      <title>Lunch Break</title>
      <description>
      </description>
      <startTime>6/16/2012 12:00:00 PM</startTime>
      <endTime>6/16/2012 1:15:00 PM</endTime>
    </event>
    <event>
      <importID>7958</importID>
      <speakers>
        <speaker>
          <id>7958</id>
          <name>SQLSaturday 141</name>
        </speaker>
      </speakers>
      <track>SSAS (1049)</track>
      <location>
        <name>Room 1049</name>
      </location>
      <title>Lunch Break</title>
      <description>
      </description>
      <startTime>6/16/2012 12:00:00 PM</startTime>
      <endTime>6/16/2012 1:15:00 PM</endTime>
    </event>
    <event>
      <importID>7958</importID>
      <speakers>
        <speaker>
          <id>7958</id>
          <name>SQLSaturday 141</name>
        </speaker>
      </speakers>
      <track>DEV (3031)</track>
      <location>
        <name>Room 3031</name>
      </location>
      <title>Lunch Break</title>
      <description>
      </description>
      <startTime>6/16/2012 12:00:00 PM</startTime>
      <endTime>6/16/2012 1:15:00 PM</endTime>
    </event>
    <event>
      <importID>7958</importID>
      <speakers>
        <speaker>
          <id>7958</id>
          <name>SQLSaturday 141</name>
        </speaker>
      </speakers>
      <track>Other (1052)</track>
      <location>
        <name>Room 1052</name>
      </location>
      <title>Lunch Break</title>
      <description>
      </description>
      <startTime>6/16/2012 12:00:00 PM</startTime>
      <endTime>6/16/2012 1:15:00 PM</endTime>
    </event>
    <event>
      <importID>7958</importID>
      <speakers>
        <speaker>
          <id>7958</id>
          <name>SQLSaturday 141</name>
        </speaker>
      </speakers>
      <track>SSRS (1053)</track>
      <location>
        <name>Room 1053</name>
      </location>
      <title>Lunch Break</title>
      <description>
      </description>
      <startTime>6/16/2012 12:00:00 PM</startTime>
      <endTime>6/16/2012 1:15:00 PM</endTime>
    </event>
    <event>
      <importID>7958</importID>
      <speakers>
        <speaker>
          <id>7958</id>
          <name>SQLSaturday 141</name>
        </speaker>
      </speakers>
      <track>Auditorium (1124)</track>
      <location>
        <name>Room 1124</name>
      </location>
      <title>Lunch Break</title>
      <description>
      </description>
      <startTime>6/16/2012 12:00:00 PM</startTime>
      <endTime>6/16/2012 1:15:00 PM</endTime>
    </event>
    <event>
      <importID>7958</importID>
      <speakers>
        <speaker>
          <id>7958</id>
          <name>SQLSaturday 141</name>
        </speaker>
      </speakers>
      <track>SQL Server 2012 (1054)</track>
      <location>
        <name>Room 1054</name>
      </location>
      <title>Lunch Break</title>
      <description>
      </description>
      <startTime>6/16/2012 12:00:00 PM</startTime>
      <endTime>6/16/2012 1:15:00 PM</endTime>
    </event>
    <event>
      <importID>7968</importID>
      <speakers>
        <speaker>
          <id>7968</id>
          <name>Christopher Price</name>
        </speaker>
      </speakers>
      <track>SQL Server 2012 (1054)</track>
      <location>
        <name>Room 1054</name>
      </location>
      <title>Introduction to Master Data Services 2012 </title>
      <description>Businesses depend on reliable data that can be managed effectively and shared through-out the enterprise. In this session we will look at the how Master Data Services 2012 can provide a solid platform for your organization's master data management implementation. We will spend a majority of the session building a model, loading it with data and then refining it to highlight the features and capabilities that are available both out-of-the-box and through the excel plug-in.</description>
      <startTime>6/16/2012 10:45:00 AM</startTime>
      <endTime>6/16/2012 12:00:00 PM</endTime>
    </event>
    <event>
      <importID>7971</importID>
      <speakers>
        <speaker>
          <id>7971</id>
          <name>Christopher Price</name>
        </speaker>
      </speakers>
      <track>SSIS (1048)</track>
      <location>
        <name>Room 1048</name>
      </location>
      <title>SSIS Moving Beyond the Script Task  Script Compon</title>
      <description>Move beyond the script task and script component and you’ll find one of the often overlooked aspects of Integration Services is the extensibility options that are available. We will dive into a world of .Net code and discover your options for extending your SSIS Packages with custom objects. We will explore both custom task and data flow components as we develop from the ground up a set of reusable SSIS components using managed code.</description>
      <startTime>6/16/2012 9:00:00 AM</startTime>
      <endTime>6/16/2012 10:15:00 AM</endTime>
    </event>
    <event>
      <importID>7975</importID>
      <speakers>
        <speaker>
          <id>7975</id>
          <name>Devin Knight</name>
        </speaker>
      </speakers>
      <track>Auditorium (1124)</track>
      <location>
        <name>Room 1124</name>
      </location>
      <title>Creating Dashboards with PerformancePoint Services</title>
      <description>Who wouldn’t want to create unbelievable dashboards that executives can get excited about?  PerformancePoint Services is perfect tool for creating interactive dashboards viewable from inside SharePoint.  In this session Devin will talk you through getting up and running with PerformancePoint and how to create a basic Dashboard including a KPI, Scorecard and Report.</description>
      <startTime>6/16/2012 10:45:00 AM</startTime>
      <endTime>6/16/2012 12:00:00 PM</endTime>
    </event>
    <event>
      <importID>7976</importID>
      <speakers>
        <speaker>
          <id>7976</id>
          <name>Devin Knight</name>
        </speaker>
      </speakers>
      <track>Auditorium (1124)</track>
      <location>
        <name>Room 1124</name>
      </location>
      <title>Extending Reporting Services with Custom Code</title>
      <description>The Reporting Services expression language can be a powerful tool for customizing report data and layout, but often times you will find it is lacking functionality that is easily available in .Net.  While this session is not designed to teach you .Net it will show you some commonly used .Net functions for Reporting Services.  We will also talk about the difference between custom code that is embedded in a report and external assemblies imported into Reporting Services.</description>
      <startTime>6/16/2012 3:00:00 PM</startTime>
      <endTime>6/16/2012 4:15:00 PM</endTime>
    </event>
    <event>
      <importID>7985</importID>
      <speakers>
        <speaker>
          <id>7985</id>
          <name>Dmitri Korotkevitch</name>
        </speaker>
      </speakers>
      <track>DBA (1047)</track>
      <location>
        <name>Room 1047</name>
      </location>
      <title>Deep Dive into Indexes (Part 1)</title>
      <description>No system ever performs well even on the most powerful hardware unless the database is efficiently indexed. But what does 'efficient indexing' mean? Database Professionals impress customers by use of magic buzzwords such as “Indexing strategies” and “Performance tuning” and happily contribute to the myth about complexity of the subject. But with all complexity involved it’s not Rocket Science – the key point is to understand how SQL Server works with indexes and look at them from SQL Server standpoint.  
This session dives into the internals of SQL Server and covers various topics such as index physical structure, how and when indexes are used, how to design efficient indexing strategy and perform the index tuning of the system.</description>
      <startTime>6/16/2012 9:00:00 AM</startTime>
      <endTime>6/16/2012 10:15:00 AM</endTime>
    </event>
    <event>
      <importID>7986</importID>
      <speakers>
        <speaker>
          <id>7986</id>
          <name>Dmitri Korotkevitch</name>
        </speaker>
      </speakers>
      <track>DBA (1047)</track>
      <location>
        <name>Room 1047</name>
      </location>
      <title>Deep Dive into Indexes (Part 2)</title>
      <description>No system ever performs well even on the most powerful hardware unless the database is efficiently indexed. But what does 'efficient indexing' mean? Database Professionals impress customers by use of magic buzzwords such as “Indexing strategies” and “Performance tuning” and happily contribute to the myth about complexity of the subject. But with all complexity involved it’s not Rocket Science – the key point is to understand how SQL Server works with indexes and look at them from SQL Server standpoint.  
This session dives into the internals of SQL Server and covers various topics such as index physical structure, how and when indexes are used, how to design efficient indexing strategy and perform the index tuning of the system.</description>
      <startTime>6/16/2012 10:45:00 AM</startTime>
      <endTime>6/16/2012 12:00:00 PM</endTime>
    </event>
    <event>
      <importID>8029</importID>
      <speakers>
        <speaker>
          <id>8029</id>
          <name>James McAuliffe</name>
        </speaker>
      </speakers>
      <track>SSIS (1048)</track>
      <location>
        <name>Room 1048</name>
      </location>
      <title>Clean Up On Column 3</title>
      <description>Using Data Quality Services to Clean Up Your Mess
It’s happened to all of us.  Reach for the jar at the grocery store and…. “Clean up on Aisle 3!”.  Well, what happens if the jar you are reaching for is full of data?  And it’s bad data?  And you got it alllll over the place?  This session will deal with techniques for finding bad data, organizing and fixing it, and incorporating the new features of Data Quality Services to help you in your efforts.
This document will talk about Data Quality issues, and how using Microsoft’s new Data Quality Services (SSDQS) feature in SQL 2012 
</description>
      <startTime>6/16/2012 1:15:00 PM</startTime>
      <endTime>6/16/2012 2:30:00 PM</endTime>
    </event>
    <event>
      <importID>8047</importID>
      <speakers>
        <speaker>
          <id>8047</id>
          <name>Anthony Sammartino</name>
        </speaker>
      </speakers>
      <track>SSRS (1053)</track>
      <location>
        <name>Room 1053</name>
      </location>
      <title>Divide  Conquer Reporting - With Replication</title>
      <description>In this session I will go over how to separate your systems for transactional databases, and for reporting.  I will cover the basics of replication, the types, which one is right for your situation, agents it creates and their purpose, provide tips, best practices, and dispel any fears you may have heard or validate them about replication.  </description>
      <startTime>6/16/2012 1:15:00 PM</startTime>
      <endTime>6/16/2012 2:30:00 PM</endTime>
    </event>
    <event>
      <importID>8230</importID>
      <speakers>
        <speaker>
          <id>8230</id>
          <name>Bradley Schacht</name>
        </speaker>
      </speakers>
      <track>SSIS (1048)</track>
      <location>
        <name>Room 1048</name>
      </location>
      <title>Introduction to ETL Using SSIS</title>
      <description>As we all know data is not static.  It is constantly changing, constantly moving and just moving data from one place to another is a simple enough task.  In this session Brad will explore how to use SSIS to connect to a variety of different data sources and destinations such as Excel, SQL Server, Oracle and Flat Files.  He will then discuss some of the DOs and DON’Ts of the SSIS ETL world.  We will discuss ways to use SSIS to do a simple data dump, keep tables in sync, do incremental loads, deal with very large data sets that you may not be able to handle all in memory, and bring multiple sources into one destination.  Other topics: partially blocking vs fully blocking, which transforms are right for what jobs, what to avoid.</description>
      <startTime>6/16/2012 10:45:00 AM</startTime>
      <endTime>6/16/2012 12:00:00 PM</endTime>
    </event>
    <event>
      <importID>8659</importID>
      <speakers>
        <speaker>
          <id>8659</id>
          <name>Luis Figueroa</name>
        </speaker>
      </speakers>
      <track>SSIS (1048)</track>
      <location>
        <name>Room 1048</name>
      </location>
      <title>Extremely Fast Dimension Updates with CDC and CT</title>
      <description>In this session Luis will demonstrate how to use Change Tracking and Change Data Capture to very quickly update data warehouse dimensions. He will also cover the new Change Data Capture functionality included in SSIS 2012.</description>
      <startTime>6/16/2012 3:00:00 PM</startTime>
      <endTime>6/16/2012 4:15:00 PM</endTime>
    </event>
    <event>
      <importID>8764</importID>
      <speakers>
        <speaker>
          <id>8764</id>
          <name>Alex Funkhouser</name>
        </speaker>
      </speakers>
      <track>Other (1052)</track>
      <location>
        <name>Room 1052</name>
      </location>
      <title>For Love or Money, Your IT Career</title>
      <description>• Contracting at the cutting edge of technology is exciting and produces great rates. But what happens when the contract ends and the mortgage payments must continue?
• Maintaining a steady job with a direct deposit salary is comforting. But do you ever feel technologically “stuck” at your job when so many other I.T. professionals are learning and using the latest, most marketable technologies?  
In this seminar session, you will learn multiple I.T. career strategies for maximizing both the Love and the Money of your multidimensional I.T. career. 
</description>
      <startTime>6/16/2012 3:00:00 PM</startTime>
      <endTime>6/16/2012 4:15:00 PM</endTime>
    </event>
    <event>
      <importID>8801</importID>
      <speakers>
        <speaker>
          <id>8801</id>
          <name>David Liebman</name>
        </speaker>
      </speakers>
      <track>SSAS (1049)</track>
      <location>
        <name>Room 1049</name>
      </location>
      <title>BI in the Cloud</title>
      <description>In this session we will take a look at some strategies for building Business Intelligence solutions on the Windows Azure platform. We’ll see methods for transferring on-premises data to the cloud, report deployment to Windows Azure Reporting Services and options for performing ad-hoc analysis. We’ll look at some of the challenges faced when moving BI into the cloud, such as high-performance ETL, schema management and transient fault handling.</description>
      <startTime>6/16/2012 3:00:00 PM</startTime>
      <endTime>6/16/2012 4:15:00 PM</endTime>
    </event>
    <event>
      <importID>8816</importID>
      <speakers>
        <speaker>
          <id>8816</id>
          <name>Pam Shaw</name>
        </speaker>
      </speakers>
      <track>SSRS (1053)</track>
      <location>
        <name>Room 1053</name>
      </location>
      <title>Tips  Tricks for dynamic SSRS Reports</title>
      <description>In this session we will explore the multitude of ways that you can make your reports adapt to the needs of your users.  This will include defining formats based on the data contents.  We will explore how to refine layouts based on the data to be delivered.  We will demonstrate how to create a parameter driven data source.  We will take a look at how creating templates can give your catalog of reports a more professional look.  All of this together will empower you to have more control over the reports you create.
</description>
      <startTime>6/16/2012 10:45:00 AM</startTime>
      <endTime>6/16/2012 12:00:00 PM</endTime>
    </event>
    <event>
      <importID>8817</importID>
      <speakers>
        <speaker>
          <id>8817</id>
          <name>Pam Shaw</name>
        </speaker>
      </speakers>
      <track>SSRS (1053)</track>
      <location>
        <name>Room 1053</name>
      </location>
      <title>Taking the Scary out of Monster Reports</title>
      <description>So the big wigs have come up with a “master” report that shows everything you could ever want on a single report.  It includes grids and charts of varying sizes and complexities.  Did I mention they want it pretty as well?  In this session we will discuss how to use SQL Reporting Services 2008 R2 to bring it all together while avoiding the pit falls and mistakes.  The demonstration will show how to build a multi-page, dashboard style report to manage your report server showing a multitude of grids and charts.  We will discuss the challenges with data reuse and formatting while exploring techniques for getting them to work.  To get the most out of this session, you should be able to build a report in SSRS.
</description>
      <startTime>6/16/2012 3:00:00 PM</startTime>
      <endTime>6/16/2012 4:15:00 PM</endTime>
    </event>
    <event>
      <importID>8821</importID>
      <speakers>
        <speaker>
          <id>8821</id>
          <name>Jen Stirrup</name>
        </speaker>
      </speakers>
      <track>SSAS (1049)</track>
      <location>
        <name>Room 1049</name>
      </location>
      <title>SQL Server 2012: Business Intelligence  Data Viz</title>
      <description>The new Business Intelligence and Data Visualisation functionality are key to the changes in SQL Server 2012. We will take a look at:

- Power View and its impact for Data Visualisation
- PowerPivot improvements and new features
- Reporting Services and its future in Sharepoint

Come to this session in order to 'hit the ground running' with Business Intelligence and Data Visualisation in SQL Server 2012.</description>
      <startTime>6/16/2012 10:45:00 AM</startTime>
      <endTime>6/16/2012 12:00:00 PM</endTime>
    </event>
    <event>
      <importID>9010</importID>
      <speakers>
        <speaker>
          <id>9010</id>
          <name>Chad Churchwell</name>
        </speaker>
      </speakers>
      <track>DBA (1047)</track>
      <location>
        <name>Room 1047</name>
      </location>
      <title>Designing An Efficient Replication Topology</title>
      <description>This session will cover aspects regarding your data and business that should drive design decisions when architecting a replication topology.  Discussed will be design decisions for snapshot, transactional, and merge replication.  Also discussed will be agent profiles and optimizations for replication.  What type of replication to use to solve specific business needs will also be covered.</description>
      <startTime>6/16/2012 1:15:00 PM</startTime>
      <endTime>6/16/2012 2:30:00 PM</endTime>
    </event>
    <event>
      <importID>9073</importID>
      <speakers>
        <speaker>
          <id>9073</id>
          <name>Tim Costello</name>
        </speaker>
      </speakers>
      <track>SSAS (1049)</track>
      <location>
        <name>Room 1049</name>
      </location>
      <title>Dimensional Design primer:  What you need to know</title>
      <description>Everybody wants a data warehouse.  What IS a data warehouse?  How is it different from a data mart?  Star Schema?  Snowflakes?  The dimensional bus?  In this session we'll cover all the key concepts you need to know to better understand what a data warehouse is and how to start building one.</description>
      <startTime>6/16/2012 9:00:00 AM</startTime>
      <endTime>6/16/2012 10:15:00 AM</endTime>
    </event>
    <event>
      <importID>9130</importID>
      <speakers>
        <speaker>
          <id>9130</id>
          <name>Jen Stirrup</name>
        </speaker>
      </speakers>
      <track>Auditorium (1124)</track>
      <location>
        <name>Room 1124</name>
      </location>
      <title>Mobile Business Intelligence for Everyone, Now!</title>
      <description>Microsoft has made serious commitments to mobile Business Intelligence, announced at SQLPass Summit 2011. What is the roadmap?  What's available right now, and how can it be implemented at your organisation?

Come to this session to learn about mobilising Business Intelligence using Sharepoint, Reporting Services, SQL Azure, Excel Services and Power Pivot. Yes, it is possible to have mobile Business Intelligence in your organisation, and come to this session in order to learn how!
</description>
      <startTime>6/16/2012 9:00:00 AM</startTime>
      <endTime>6/16/2012 10:15:00 AM</endTime>
    </event>
    <event>
      <importID>9149</importID>
      <speakers>
        <speaker>
          <id>9149</id>
          <name>Eduardo Blumenfeld</name>
        </speaker>
      </speakers>
      <track>DEV (3031)</track>
      <location>
        <name>Room 3031</name>
      </location>
      <title>Using With in SQL</title>
      <description>The With statement is a really powerful for SQL queries that allows to improve readability, simplify maintenance and create very complex queries by dividing the task in small chunks.

This session will go from simple examples to more involved recursive ones.
</description>
      <startTime>6/16/2012 3:00:00 PM</startTime>
      <endTime>6/16/2012 4:15:00 PM</endTime>
    </event>
    <event>
      <importID>9378</importID>
      <speakers>
        <speaker>
          <id>9378</id>
          <name>RIchie Rump</name>
        </speaker>
      </speakers>
      <track>SQL Server 2012 (1054)</track>
      <location>
        <name>Room 1054</name>
      </location>
      <title>New T-SQL features in SQL Server 2012 </title>
      <description>With the introduction of SQL Server 2012 data developers have new ways to interact with their databases. This session will review the powerful new analytic windows  functions, new ways to generate numeric sequences and new ways to page the results of our queries. Other features that will be discussed are improvements in error handling and new parsing and concatenating features. </description>
      <startTime>6/16/2012 9:00:00 AM</startTime>
      <endTime>6/16/2012 10:15:00 AM</endTime>
    </event>
    <event>
      <importID>9401</importID>
      <speakers>
        <speaker>
          <id>9401</id>
          <name>Max Trinidad</name>
        </speaker>
      </speakers>
      <track>DEV (3031)</track>
      <location>
        <name>Room 3031</name>
      </location>
      <title>Basic Intro to PowerShell for the DBA</title>
      <description>Description:This is an Intro level for the SQL DBA wanting to start and learn how to use PowerShell in their environment. It will be divided in two half hour part be covering PowerShell setup essentials, and testing PowerShell working with both SMO and SQLPS module to build SQL PowerShell scripts.  This is not a language intro but it will get you started to learn PowerShell.  Covering PowerShell V2/V3 and SQL Server tools.</description>
      <startTime>6/16/2012 9:00:00 AM</startTime>
      <endTime>6/16/2012 10:15:00 AM</endTime>
    </event>
    <event>
      <importID>9402</importID>
      <speakers>
        <speaker>
          <id>9402</id>
          <name>Max Trinidad</name>
        </speaker>
      </speakers>
      <track>DEV (3031)</track>
      <location>
        <name>Room 3031</name>
      </location>
      <title>PowerShell Query for the T-SQL Developer</title>
      <description>This session will show the side-by-side similarity in building a PowerShell query vs T-SQL. I will demo some scripting techiniques in buidling a PowerShell query, building Hash table objects, ways to read and display the information. If the person knows how-to write T-SQL script, then it makes it easy to understand How-To write a PowerShell query.</description>
      <startTime>6/16/2012 1:15:00 PM</startTime>
      <endTime>6/16/2012 2:30:00 PM</endTime>
    </event>
    <event>
      <importID>9571</importID>
      <speakers>
        <speaker>
          <id>9571</id>
          <name>Josh Kodi</name>
        </speaker>
      </speakers>
      <track>SSAS (1049)</track>
      <location>
        <name>Room 1049</name>
      </location>
      <title>DW/BI: 0 to 60 and beyond!</title>
      <description>Everything from basics of Data Warehouse and Busines Intelligence to what does it take to build a successful solution. Will look at Microsoft BI stack and related tools to implement a DW/BI solution. Will also look at an Advanced Data Visualization and Analysis Tool, Tableau. Attendees will get an opportunity to ask practical questions on DW and BI.</description>
      <startTime>6/16/2012 1:15:00 PM</startTime>
      <endTime>6/16/2012 2:30:00 PM</endTime>
    </event>
    <event>
      <importID>9609</importID>
      <speakers>
        <speaker>
          <id>9609</id>
          <name>Sebastian Meine</name>
        </speaker>
      </speakers>
      <track>DEV (3031)</track>
      <location>
        <name>Room 3031</name>
      </location>
      <title>Mining XML Query Plans</title>
      <description>Execution plans contain a lot of information that can guide you in your performance tuning process. Since SQL 2005 it is possible to retrieve the execution plans stored in the cache using DMVs and DMFs. However, as they are stored in XML format it can be cumbersome and difficult to extract the information you need. In this session, you will learn how the XML query plan is structured and how to use SQL Server’s built-in XQuery language to extract information. Examples include indexes that the optimizer indicates would increase performance if implemented and queries that use table scans or nested loop joins.</description>
      <startTime>6/16/2012 10:45:00 AM</startTime>
      <endTime>6/16/2012 12:00:00 PM</endTime>
    </event>
    <event>
      <importID>9778</importID>
      <speakers>
        <speaker>
          <id>9778</id>
          <name>Janis Griffin</name>
        </speaker>
      </speakers>
      <track>Other (1052)</track>
      <location>
        <name>Room 1052</name>
      </location>
      <title>Looney Tuner?  No, there IS a method to my madness</title>
      <description>SQL Server query tuning is often more art than science and it can quickly eat up a lot of DBA and/or Developer time. This presentation will outline a method for determining the best approach for tuning queries by utilizing response time analysis and SQL diagramming techniques. Regardless of the complexity of the statement, this quick, systematic approach will lead you down the correct tuning path with no guessing. If you are a beginner or expert, this approach will save you countless hours tuning a query.</description>
      <startTime>6/16/2012 10:45:00 AM</startTime>
      <endTime>6/16/2012 12:00:00 PM</endTime>
    </event>
    <event>
      <importID>9820</importID>
      <speakers>
        <speaker>
          <id>9820</id>
          <name>Aaron Nelson</name>
        </speaker>
      </speakers>
      <track>SQL Server 2012 (1054)</track>
      <location>
        <name>Room 1054</name>
      </location>
      <title>Time Saving Tips  Tricks for SSMS 2012</title>
      <description>SQL Server Management Studio can be really annoying sometimes.  Over the years a few really nice features have been added that you may have overlooked or just couldn’t find.  This session will focus some time saving tips and tricks for SSMS 2008 R2.  We’ll also cover a few great new features being introduced in SSMS 2012.  Since I can’t provide scripts for this session I guess I better get started working on some screen shots on where they hid all this stuff!</description>
      <startTime>6/16/2012 3:00:00 PM</startTime>
      <endTime>6/16/2012 4:15:00 PM</endTime>
    </event>
    <event>
      <importID>9821</importID>
      <speakers>
        <speaker>
          <id>9821</id>
          <name>Aaron Nelson</name>
        </speaker>
      </speakers>
      <track>Other (1052)</track>
      <location>
        <name>Room 1052</name>
      </location>
      <title>PowerShell for Data Professionals</title>
      <description>You’ve heard it said, “If you have to do it twice, automate it.” Cut the learning curve and get a real handle on this powerful automation tool. This session walks you through a dozen scripts to simplify and easily automate time-consuming and tedious elements of your day to day job. This isn’t stuff you’ll use SOMEDAY, these are scripts you can use when you get home tonight. Harness the power of Power Shell to easily find Servers short on space. Script out tables and constraints across all of your databases at once. Backup databases and restore them to a different environment. These tricks and many others will allow PowerShell to simplify your job like no other tool.
</description>
      <startTime>6/16/2012 1:15:00 PM</startTime>
      <endTime>6/16/2012 2:30:00 PM</endTime>
    </event>
    <event>
      <importID>9822</importID>
      <speakers>
        <speaker>
          <id>9822</id>
          <name>John Schneyer</name>
        </speaker>
      </speakers>
      <track>Auditorium (1124)</track>
      <location>
        <name>Room 1124</name>
      </location>
      <title>KEYNOTE SESSION: What Happens Next</title>
      <description>KEYNOTE SESSION</description>
      <startTime>6/16/2012 8:30:00 AM</startTime>
      <endTime>6/16/2012 8:45:00 AM</endTime>
    </event>
    <event>
      <importID>9889</importID>
      <speakers>
        <speaker>
          <id>9889</id>
          <name>Tim Radney</name>
        </speaker>
      </speakers>
      <track>DBA (1047)</track>
      <location>
        <name>Room 1047</name>
      </location>
      <title>It's TEMPDB Why Should You Care?</title>
      <description>TEMPDB is just for temporary data right? It is installed by default and gets recreated each time SQL is restarted so what does it matter right? WRONG TEMPDB is a critical part of your SQL Server instance and needs special attention. In this session Tim Radney will give you insight into what uses TEMPDB, why TEMPDB is important, what are the best practices for configuring TEMPDB, what makes TEMPDB so unique, and how to determine if your TEMPDB has a contention issue. Tim will demo creating contention in TEMPDB and explain how to solve this dreadful issue. If you have systems where TEMPDB hasn't been touched since the install, you need to attend this session.</description>
      <startTime>6/16/2012 3:00:00 PM</startTime>
      <endTime>6/16/2012 4:15:00 PM</endTime>
    </event>
    <event>
      <importID>9897</importID>
      <speakers>
        <speaker>
          <id>9897</id>
          <name>Tim Radney</name>
        </speaker>
      </speakers>
      <track>Auditorium (1124)</track>
      <location>
        <name>Room 1124</name>
      </location>
      <title>Know Backups and Know Recovery</title>
      <description>You say you have a backup strategy, but what is your recovery strategy? 

In this session Tim will demonstrate several methods for performing much-needed backups and how to recover those backups to include FULL, DIFFERENTIAL, FILE GROUP, and TRANSACTION LOG.  He will also demo performing a peace meal restore as well as backing up and restoring the tail end of the log after the data file becomes corrupt.
 
Tim will discuss industry best practices for backing up and recovering your data.  The goal of this session is to educate you on the various backup strategies so you can decide which is best for your organization, demonstrate how to recover your databases, and to create the desire for you to go back and validate your current strategies</description>
      <startTime>6/16/2012 1:15:00 PM</startTime>
      <endTime>6/16/2012 2:30:00 PM</endTime>
    </event>
    <event>
      <importID>9902</importID>
      <speakers>
        <speaker>
          <id>9902</id>
          <name>Telmo Sampaio</name>
        </speaker>
      </speakers>
      <track>SSRS (1053)</track>
      <location>
        <name>Room 1053</name>
      </location>
      <title>Are you spatially aware?</title>
      <description>Don't get caught between mth and geography, let SQL show you where you are! Learn to use spatial data to store location information and integrate with Bing Maps and SSRS.</description>
      <startTime>6/16/2012 9:00:00 AM</startTime>
      <endTime>6/16/2012 10:15:00 AM</endTime>
    </event>
    <event>
      <importID>9938</importID>
      <speakers>
        <speaker>
          <id>9938</id>
          <name>Shervin Shakibi</name>
        </speaker>
      </speakers>
      <track>SQL Server 2012 (1054)</track>
      <location>
        <name>Room 1054</name>
      </location>
      <title>SQL 2012 BI Capabilities in SharePoint 2010 </title>
      <description>SQL 2012 adds new extensive self-service BI capabilities in SharePoint 2010. The BI Semantic Model is one model for all end user experiences – reporting, analytics, scorecards, dashboards, and custom applications. All client tools in the Microsoft BI stack – Excel, PowerPivot, SharePoint Insights and Reporting Services now operate on this model. PowerPivot in SharePoint 2010 now integrates a Power View SharePoint Integrated Reporting Services instance. 
</description>
      <startTime>6/16/2012 1:15:00 PM</startTime>
      <endTime>6/16/2012 2:30:00 PM</endTime>
    </event>
  </events>
</GuidebookXML>