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      </location>
      <title>Hardware 201: Selecting Database Hardware</title>
      <description>The foundation of database performance is the underlying server hardware and storage subsystem. Even the best designed and optimized database application can be crippled by an inadequate hardware and storage infrastructure. Recent advances in new processors and chipsets, along with improvements in magnetic and SSD storage have dramatically changed the evaluation and selection process compared to the past. Many database professionals struggle to keep up with new technology and often simply let someone else make their hardware selection and sizing decisions. Don't let this happen to you! This session covers current and upcoming hardware from both Intel and AMD.</description>
      <startTime>4/6/2013 8:30:00 AM</startTime>
      <endTime>4/6/2013 9:45:00 AM</endTime>
    </event>
    <event>
      <importID>12723</importID>
      <speaker>Glenn Berry</speaker>
      <track>DBA</track>
      <location>
        <name>121</name>
      </location>
      <title>Dr. DMV: How to Use Dynamic Management Views</title>
      <description>SQL Server 2005 introduced Dynamic Management Views (DMVs) that allow you to see exactly what is happening inside your SQL Server instances and databases with much more detail than ever before. SQL Server 2008 R2 adds even more capability in this area. You can discover your top wait types, most CPU intensive stored procedures, find missing indexes, and identify unused indexes, to name just a few examples. This session (which is applicable to SQL Server 2005 through 2012), presents and explains over fifty DMV queries that you can quickly and easily use to detect and diagnose performance issues in your environment.
</description>
      <startTime>4/6/2013 10:00:00 AM</startTime>
      <endTime>4/6/2013 11:15:00 AM</endTime>
    </event>
    <event>
      <importID>12728</importID>
      <speaker>David Klee</speaker>
      <track>DBA</track>
      <location>
        <name>118</name>
      </location>
      <title>SQL Server vs. Oracle: The Throwdown!</title>
      <description>Come see David Klee (@kleegeek) and Joe Grant (@dba_jedi) in a 'discussion' with a competitive comparison between SQL Server and Oracle in a highly interactive dynamic session. Each database engine has its place in the IT world, and we will discuss which is the right tool for the job. The goal is to be objective and compare features, strengths and weaknesses, and editions. Check your opinions at the door and come join us for an educational session!</description>
      <startTime>4/6/2013 10:00:00 AM</startTime>
      <endTime>4/6/2013 11:15:00 AM</endTime>
    </event>
    <event>
      <importID>12780</importID>
      <speaker>Steve Jones</speaker>
      <track>Developer</track>
      <location>
        <name>120</name>
      </location>
      <title>Searching Binary Data in SQL Server 2012</title>
      <description>More and more data collected in organizations is in an encoded format, essentially a binary classification of data. These can be images, audio files, video, or even common formats like Word and Excel files. This data contains lots of important data, but the formatting must be stripped out in order for users to effectively search this data. Filestream, Filetable, Full-Text Search, and Semantic Search are covered.</description>
      <startTime>4/6/2013 3:45:00 PM</startTime>
      <endTime>4/6/2013 5:00:00 PM</endTime>
    </event>
    <event>
      <importID>12782</importID>
      <speaker>Steve Jones</speaker>
      <track>DBA</track>
      <location>
        <name>121</name>
      </location>
      <title>The Encryption Primer</title>
      <description>Learn the options for encryption in SQL Server, covering hashing, symmetric keys, asymmetric keys, and encrypted communications.</description>
      <startTime>4/6/2013 12:45:00 PM</startTime>
      <endTime>4/6/2013 2:00:00 PM</endTime>
    </event>
    <event>
      <importID>13078</importID>
      <speaker>Meagan Longoria</speaker>
      <track>Business Intelligence</track>
      <location>
        <name>117</name>
      </location>
      <title>Building Dashboards in PerformancePoint</title>
      <description>PerformancePoint can be a useful tool for delivering a dashboard to users through SharePoint. The data visualizations for your dashboard can come from PerformancePoint, Excel Services, Reporting Services, or a web page. Understanding the features and limitations of these sources of data visualizations can help you create a dashboard that best meets your users’ needs. </description>
      <startTime>4/6/2013 8:30:00 AM</startTime>
      <endTime>4/6/2013 9:45:00 AM</endTime>
    </event>
    <event>
      <importID>13156</importID>
      <speaker>Bill Fellows</speaker>
      <track>Developer</track>
      <location>
        <name>120</name>
      </location>
      <title>2012 TSQL Sweets</title>
      <description>The 2012 release of SQL Server promise a variety of delicious new language features to solve problems. After this session, you'll have a taste for all the sweets they've packed into the language including conversions, date  time functions, windowing functions, analytic functions and sequences.</description>
      <startTime>4/6/2013 10:00:00 AM</startTime>
      <endTime>4/6/2013 11:15:00 AM</endTime>
    </event>
    <event>
      <importID>13175</importID>
      <speaker>Sudhir Gajre</speaker>
      <track>DBA</track>
      <location>
        <name>118</name>
      </location>
      <title>SQL Server 2012 HA and DR</title>
      <description>This is a deep dive session in the new HA/DR options for SQL Server 2012.  Through interactive discussions and lively demos, get an in depth understanding of the AlwaysOn Failover Clustering and AlwaysOn Availability Groups.  Experience how to set up active secondary’s and off load backups to the secondary servers.  You will walk away with a thorough understanding of the pros and cons of each HA/DR option in SQL Server 2012 and can immediately apply it to practical use.  </description>
      <startTime>4/6/2013 3:45:00 PM</startTime>
      <endTime>4/6/2013 5:00:00 PM</endTime>
    </event>
    <event>
      <importID>13177</importID>
      <speaker>Sudhir Gajre</speaker>
      <track>General</track>
      <location>
        <name>119</name>
      </location>
      <title>How to be DBA and retire rich</title>
      <description>Yes, how to be a DBA and retire rich.  This is a session in the ‘off the beaten path’ or the ‘miscellaneous track’.  You will learn nothing SQL Server technical in this session, but will learn about the Modern Portfolio Management theory in Finance.  I will conduct a practical discussion on how to structure your 401(K) portfolio or your general investment portfolio for the most optimal asset allocation and maximum return while minimizing taxes and expenses.  You can use the practical tips in this session to consider options to streamline your portfolio to maximize returns.  This session may serve as a wakeup call to do something about your portfolio.  When it comes to retirement, clearly, luck is not a strategy.  </description>
      <startTime>4/6/2013 12:45:00 PM</startTime>
      <endTime>4/6/2013 2:00:00 PM</endTime>
    </event>
    <event>
      <importID>13212</importID>
      <speaker>Kevin Boles</speaker>
      <track>Developer</track>
      <location>
        <name>120</name>
      </location>
      <title>Windowing Functions: THE Reason to Upgrade to 2012</title>
      <description>For the first time since SQL 7 there is a compelling reason for EVERY SQL Server user to upgrade to the next version and this time around the reason is Windowing Functions.   And these are NOT limited to Enterprise Edition, like so many other really useful and important features!  The range of data processing needs that can be very efficiently and cleanly solved with these tools is stunning. In this demo-packed session we will cover as many features as we can pack into an hour's time, and you can take the demo code back home with you to review at your leisure!</description>
      <startTime>4/6/2013 8:30:00 AM</startTime>
      <endTime>4/6/2013 9:45:00 AM</endTime>
    </event>
    <event>
      <importID>13442</importID>
      <speaker>Ronald Yenko</speaker>
      <track>General</track>
      <location>
        <name>119</name>
      </location>
      <title>Tips and Tricks for Auditing in SQL Server</title>
      <description>SQL Server 2005 and later continued to introduce tools to help you audit what was occurring in your database, with 2012 introducing even more auditing tools.  In this session, we'll go over the questions you need to ask your business to determine what level of auditing is appropriate.  We'll go through how to set up many of the common audits to meet your business' requirements.   Each technique has its features and each has associated costs - your goal is to find a balance.</description>
      <startTime>4/6/2013 8:30:00 AM</startTime>
      <endTime>4/6/2013 9:45:00 AM</endTime>
    </event>
    <event>
      <importID>13476</importID>
      <speaker>Scott  Shaw</speaker>
      <track>Business Intelligence</track>
      <location>
        <name>117</name>
      </location>
      <title>Dimensional Modelling for the DBA</title>
      <description>Have you ever wondered what's going on with that SQL Server Analysis server you support? Do you want to know what this
BI fuss is all about?  I'll walk you through the basics of dimensional modelling to help you understand from a operational
DBA perspective what's going on and why a BI system needs to be treated differently. I'll take the mysticism out of the 
differences between OLTP and OLAP and provide a method to the maddness. </description>
      <startTime>4/6/2013 2:15:00 PM</startTime>
      <endTime>4/6/2013 3:30:00 PM</endTime>
    </event>
    <event>
      <importID>13550</importID>
      <speaker>Leslie Weed</speaker>
      <track>Business Intelligence</track>
      <location>
        <name>122</name>
      </location>
      <title>Windows Azure SQL Reporting Services</title>
      <description>What you need to know about Reporting Services in the Cloud.  We will cover benefits, limitations and scenarios that you may or may not have thought about for implementing this into your enviornment or for simply taking advantage of the free trial period.</description>
      <startTime>4/6/2013 12:45:00 PM</startTime>
      <endTime>4/6/2013 2:00:00 PM</endTime>
    </event>
    <event>
      <importID>13553</importID>
      <speaker>Phil Brammer</speaker>
      <track>Business Intelligence</track>
      <location>
        <name>122</name>
      </location>
      <title>SSIS 2012: A Deep Dive into the SSIS Catalog</title>
      <description>New in SQL Server 2012, the SSIS catalog provides a rich set of built-in tools for capturing/reporting package logging, statistics, and other interesting things all within a few keystrokes or mouse clicks.  This session will focus on the internals of this new catalog and how to use it.  You will learn how to extend and query the metadata captured by the package execution process and how to navigate your way around the built-in reports.</description>
      <startTime>4/6/2013 8:30:00 AM</startTime>
      <endTime>4/6/2013 9:45:00 AM</endTime>
    </event>
    <event>
      <importID>13556</importID>
      <speaker>Dean Nicholson </speaker>
      <track>Developer</track>
      <location>
        <name>120</name>
      </location>
      <title>Minimum Database Indexing</title>
      <description>Discuss the basic indexing principles you should have learned in school if you had been paying attention. We will examine a couple of data and indexing patterns that will enable you to make an educated decision on your indexing strategy. We will also take a deep dive in how indexes begin and grow and how they are used</description>
      <startTime>4/6/2013 2:15:00 PM</startTime>
      <endTime>4/6/2013 3:30:00 PM</endTime>
    </event>
    <event>
      <importID>13559</importID>
      <speaker>Steve Hughes</speaker>
      <track>Business Intelligence</track>
      <location>
        <name>122</name>
      </location>
      <title>Building BI Solutions with Excel 2013</title>
      <description>If you have not experienced building BI solutions with Excel 2010, be amazed at what you can do in Excel 2013.  In this session we will use PowerPivot, Power View, Quick Explorer, and other great features in Excel to build an Excel 2013 BI solution.  Microsoft has went 'all-in' with Excel as their primary BI client.  If you want to get a first hand look at using it more fully, you will be amazed.  I know I was.</description>
      <startTime>4/6/2013 3:45:00 PM</startTime>
      <endTime>4/6/2013 5:00:00 PM</endTime>
    </event>
    <event>
      <importID>13562</importID>
      <speaker>Shawn Meyers</speaker>
      <track>DBA</track>
      <location>
        <name>118</name>
      </location>
      <title>Performance baseline your new SQL instance </title>
      <description>Using freely available tools to baseline your new SQL server instance.  Using Crystal disk mark, SQLIO, Memtest86, and Dell DVDstore tools to measure, baseline and compare results of your new hardware.  Crystal disk mark and SQLIO will test IO subsystems ; memtest86 will test your memory before you put it into production.  Dell DVDstore will be used to create a database enabling you to put a synthetic load simulating numerous users to your SQL server instance, enabling the creation of solid baselines when putting the server under a heavy load.  Using the benchmarks to determine capacity of the hardware and will it met the expected load.</description>
      <startTime>4/6/2013 12:45:00 PM</startTime>
      <endTime>4/6/2013 2:00:00 PM</endTime>
    </event>
    <event>
      <importID>13567</importID>
      <speaker>Tim Plas</speaker>
      <track>DBA</track>
      <location>
        <name>118</name>
      </location>
      <title>Amazon RDS and SQL Azure - DB in the cloud</title>
      <description>Amazon’s AWS and Microsoft’s Azure both offer SQL Server instances as services (not necessarily as servers).  What do they offer, why would one use them, how do they differ, what special considerations are there?  What exactly does “Platform as a Service” (PaaS) mean with SQL?</description>
      <startTime>4/6/2013 2:15:00 PM</startTime>
      <endTime>4/6/2013 3:30:00 PM</endTime>
    </event>
    <event>
      <importID>13723</importID>
      <speaker>Reeves Smith</speaker>
      <track>Business Intelligence</track>
      <location>
        <name>117</name>
      </location>
      <title>Master Data Services – 101</title>
      <description>Master Data Services (MDS) is a Master Data Management solution on the Microsoft Platform. This solution enables the management of non-transactional data (nouns) within the enterprise. Get a good business and technical understanding of how MDS can help your organization obtain better data governance. The demo will walk through the basics of getting started with Master Data Services 2012, including the Excel Add-in for Master Data Services. </description>
      <startTime>4/6/2013 3:45:00 PM</startTime>
      <endTime>4/6/2013 5:00:00 PM</endTime>
    </event>
    <event>
      <importID>13725</importID>
      <speaker>Reeves Smith</speaker>
      <track>Business Intelligence</track>
      <location>
        <name>122</name>
      </location>
      <title>DAX – Get Context</title>
      <description>Data Analysis Expressions (DAX) is the language of PowerPivot and the BISM Tabular Model. Understand the basics of the DAX language and get introduced to evaluation context.</description>
      <startTime>4/6/2013 10:00:00 AM</startTime>
      <endTime>4/6/2013 11:15:00 AM</endTime>
    </event>
    <event>
      <importID>14052</importID>
      <speaker>Jason Horner</speaker>
      <track>Business Intelligence</track>
      <location>
        <name>122</name>
      </location>
      <title>Dimension Modeling Design Patterns: Beyond Basics</title>
      <description>This session will provide a deeper dive into the art of dimensional modeling.  We will look at the different types of fact tables and dimension tables, how and when to use them.  We will also some approaches to creating rich hierarchies that make reporting a snap. This session promises to be very interactive and engaging, bring your toughest Dimensional Modeling quandaries.</description>
      <startTime>4/6/2013 2:15:00 PM</startTime>
      <endTime>4/6/2013 3:30:00 PM</endTime>
    </event>
    <event>
      <importID>14075</importID>
      <speaker>Bill Pearson</speaker>
      <track>Business Intelligence</track>
      <location>
        <name>117</name>
      </location>
      <title>Beyond Plateaux: Optimize SSAS via Best Practices</title>
      <description>Whether we inherit our Analysis Services environments from predecessors or create them - learning as we go - ourselves, we often conclude that performance (processing and / or querying) and functionality can be enhanced.  In this session, Microsoft BI Architect and SQL Server MVP Bill Pearson overviews ways to launch new capabilities and to propel performance beyond its current plateau, using design best practices to better meet consumer performance and functional needs.</description>
      <startTime>4/6/2013 10:00:00 AM</startTime>
      <endTime>4/6/2013 11:15:00 AM</endTime>
    </event>
    <event>
      <importID>14098</importID>
      <speaker>Jeff Hicks</speaker>
      <track>General</track>
      <location>
        <name>119</name>
      </location>
      <title>Getting Started with PowerShell's Job Infrastructure</title>
      <description>A key feature of Windows PowerShell is the ability to execute long running tasks in the background while you continue to use the shell for other tasks. In this session you will learn about the PowerShell's job infrastructure including using scheduled background jobs, a new PowerShell 3.0 feature. We'll also explore some alternatives such as using runspaces.</description>
      <startTime>4/6/2013 2:15:00 PM</startTime>
      <endTime>4/6/2013 3:30:00 PM</endTime>
    </event>
    <event>
      <importID>14539</importID>
      <speaker>Jeff Hicks</speaker>
      <track>General</track>
      <location>
        <name>119</name>
      </location>
      <title>Getting Started with PowerShell Workflow</title>
      <description>One of the killer features in PowerShell 3.0 is the ability to create workflows with Powershell script. You do not need a developer background or Visual Studio to create workflows. Now you can workflow scripts for long running and unattended tasks that can survive network interruptions or even reboots. In this session we'll look at workflow syntax, how to run and some best practices.</description>
      <startTime>4/6/2013 3:45:00 PM</startTime>
      <endTime>4/6/2013 5:00:00 PM</endTime>
    </event>
  </events>
</GuidebookXML>