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      </location>
      <title>Performance Tuning Made Easy</title>
      <description>Performance tuning is hard, everyone knows that. Attend this session and learn how to define, measure, and analyze performance issues as well as implementing changes and also how to make sure those changes continue to have the desired effects. In short, I break down performance tuning into pieces that anyone can understand. Leave this session knowing what actions to take when you get back to work on Monday.</description>
      <startTime>3/26/2011 9:15:00 AM</startTime>
      <endTime>3/26/2011 10:30:00 AM</endTime>
    </event>
    <event>
      <importID>3104</importID>
      <speaker>Ted Krueger</speaker>
      <track>Room 218</track>
      <location>
        <name>
        </name>
      </location>
      <title>SSIS: The DBA multiplier</title>
      <description>Ever wanted to create clones of yourself to get all your work done faster? I will demonstrate how SSIS can help you perform your DBA tasks as if there were more than one of you. You will leave the session knowing how to use SSIS to automate tasks such as performance monitoring above (and below) the normal health checks and transporting databases from one environment to another. You will also learn how SSIS can be used in assisted HA and DR failover strategies as well as backup solutions that go beyond the simple BACKUP statement.

We’re going to take SSIS and make it a standard tool for your administrative tasks!</description>
      <startTime>3/26/2011 9:15:00 AM</startTime>
      <endTime>3/26/2011 10:30:00 AM</endTime>
    </event>
    <event>
      <importID>3161</importID>
      <speaker>Mark Vaillancourt</speaker>
      <track>Room 118</track>
      <location>
        <name>
        </name>
      </location>
      <title>Intro To Reporting Services Report Models</title>
      <description>Report Models can be a great way to empower your end users to create their own reports through a drag and drop tool. This presentation will discuss how to create, maintain and secure SSRS Report Models. Although the focus is on implementation, we will use Report Builder 3.0 to demonstrate report model consumption. We will also cover some tips and tricks learned through real-world experience implementing and supporting report models for clients.</description>
      <startTime>3/26/2011 9:15:00 AM</startTime>
      <endTime>3/26/2011 10:30:00 AM</endTime>
    </event>
    <event>
      <importID>3162</importID>
      <speaker>Aaron Bertrand</speaker>
      <track>Room 216</track>
      <location>
        <name>
        </name>
      </location>
      <title>What's new in SQL Server 2011 ('Denali')?</title>
      <description>This presentation will cover all of the new features coming our way in the next major version of SQL Server. From contained databases to high availability to T-SQL enhancements, we will cover the good, the bad, the missing and the ugly. Several demos and no marketing.
</description>
      <startTime>3/26/2011 10:45:00 AM</startTime>
      <endTime>3/26/2011 12:00:00 PM</endTime>
    </event>
    <event>
      <importID>3172</importID>
      <speaker>Haidong 'Alex' Ji</speaker>
      <track>Room 117</track>
      <location>
        <name>
        </name>
      </location>
      <title>Minimize fragmentation during data loading</title>
      <description>BI data store mostly serves scan-centric operations. As such, it is important to minimize fragmentation during data loading process.

I will demonstrate ways to look at fragmentation and how to best avoid them while achieving fast data loading process. BCP, partitions, partition switch, and verifications will be discussed and demonstrated in having data tightly packed with 0 to minimal fragmentation.</description>
      <startTime>3/26/2011 2:30:00 PM</startTime>
      <endTime>3/26/2011 3:45:00 PM</endTime>
    </event>
    <event>
      <importID>3180</importID>
      <speaker>Christina Leo</speaker>
      <track>Room 218</track>
      <location>
        <name>
        </name>
      </location>
      <title>SQL Server Internals:  It's What's for Dinner!</title>
      <description>Ever wondered what happens under the hood when you query your SQL Server database? Well, it’s somewhat like asking for a special meal for dinner. During this session, I will use a chef analogy to describe the life cycle of a query and the journey it takes through SQL Server’s working parts. By comparing the concepts of SQL Internals to a familiar idea, you will have a clear understanding of the underlying processes involved in returning data from a SELECT query. Once we’ve established a frame of reference for a simple read operation, we’ll look at an UPDATE statement and consider the additional factors associated with a write operation.  By session's end you should have a clear overview of what happens when a query hits your server.</description>
      <startTime>3/26/2011 4:00:00 PM</startTime>
      <endTime>3/26/2011 5:15:00 PM</endTime>
    </event>
    <event>
      <importID>3183</importID>
      <speaker>Nicholas Cain</speaker>
      <track>Room 214</track>
      <location>
        <name>
        </name>
      </location>
      <title>Powershell: Are you checking out my profile?</title>
      <description>Powershell is a very powerful management tool and you can spend hours writing magical scripts to do all the things you want. Frequently forgotten is the Powershell profile, a place you can add your own functions which can provide you lightening fast access to information. We'll talk about the power a profile puts at your fingertips. I will also demo (and share) a bunch of short functions that I use frequently for common tasks. I'll show you my Powershell profile if you show me yours.</description>
      <startTime>3/26/2011 10:45:00 AM</startTime>
      <endTime>3/26/2011 12:00:00 PM</endTime>
    </event>
    <event>
      <importID>3186</importID>
      <speaker>Hope Foley</speaker>
      <track>Room 216</track>
      <location>
        <name>
        </name>
      </location>
      <title>Self Service BI in SQL Server 2008 R2 (PowerPivot)</title>
      <description>There are many IT pros who know all the snazzy tools to create fantastic reports.  The users who know the data inside and 
out may not know those tools, but odds are that they know Excel.  Microsoft has released PowerPivot which seems to bridge 
the gap between the two worlds.  These power users can now create their own fantastic reports within PowerPivot.  We will 
explore what PowerPivot is and how can use it to create a self-service business intelligence solution.  </description>
      <startTime>3/26/2011 2:30:00 PM</startTime>
      <endTime>3/26/2011 3:45:00 PM</endTime>
    </event>
    <event>
      <importID>3193</importID>
      <speaker>Aaron Lowe</speaker>
      <track>Room 218</track>
      <location>
        <name>
        </name>
      </location>
      <title>Raise the Bar by Writing Professional Database Cod</title>
      <description>As protectors of arguably, the most important asset companies’ have we are tasked with ensuring quality, security and performance.  However the ways in which we utilize and obtain those assets are often not formalized and therefore suffer from degraded quality.  Let's discuss some strategies that can be implemented to not only raise the bar of quality, but also make you sleep easier at night.</description>
      <startTime>3/26/2011 10:45:00 AM</startTime>
      <endTime>3/26/2011 12:00:00 PM</endTime>
    </event>
    <event>
      <importID>3195</importID>
      <speaker>Dave Paulson</speaker>
      <track>Room 118</track>
      <location>
        <name>
        </name>
      </location>
      <title>Running Mission Critical Apps on SQL Server</title>
      <description>This presentation will highlight case studies about some of the largest SQL Server customers who are pushing the envelope with SQL Server in various ways.  This includes scalability in Database size, Transaction throughput and Replication, etc.  This presentation has been given in the past by a member of the SQL Customer Advisory Team (SQLCAT.com), Kevin Cox, who has worked with some of these large customers.  This session will effectively illustrate the capabilities of SQL Server, maybe beyond the limits you thought possible.  This will give you confidence in recommending the use of SQL Server for your most demanding workloads within your organization.</description>
      <startTime>3/26/2011 2:30:00 PM</startTime>
      <endTime>3/26/2011 3:45:00 PM</endTime>
    </event>
    <event>
      <importID>3267</importID>
      <speaker>David Levy</speaker>
      <track>Room 118</track>
      <location>
        <name>
        </name>
      </location>
      <title>What To Do When It All Goes So Wrong</title>
      <description>As IT Professionals we inevitably will see situations where everything goes wrong. At times we are somewhat lucky and this just means diminished functionality or a slow system. Other times our organization is temporarily out of business. Regardless of the scope of the issue, how we react can have a direct impact on how quickly things are returned to normal. This session will cover how to communicate issues, including what to say, who to say it to and when to say it. Part of managing communication is to get everyone into a room, forcing them to talk, so time will be spent on designing an effective war room. The session will also cover how by setting out to prove that an issue is ours we are able to more quickly get at a root cause.</description>
      <startTime>3/26/2011 10:45:00 AM</startTime>
      <endTime>3/26/2011 12:00:00 PM</endTime>
    </event>
    <event>
      <importID>3299</importID>
      <speaker>Jason Strate</speaker>
      <track>Room 215</track>
      <location>
        <name>
        </name>
      </location>
      <title>Index Black Ops</title>
      <description>There's a lot that goes on under the covers of SQL Server with your indexes.  But it's not as secretive as you might think.  Most of this information is made available to you through DMVs.  While this information is useful - you need a clear understanding of what is in the DMVs in order to understand what is going on.  In this session we'll take a dive into sys.dm_index_operational_stats to find out what it does and what you can do with this information.</description>
      <startTime>3/26/2011 1:00:00 PM</startTime>
      <endTime>3/26/2011 2:15:00 PM</endTime>
    </event>
    <event>
      <importID>3300</importID>
      <speaker>James Volkmann</speaker>
      <track>Room 118</track>
      <location>
        <name>
        </name>
      </location>
      <title>Using Report Builder 3.0</title>
      <description>Creating Matrix Reports, Bar Charts and Maps with Report Builder 3.0. </description>
      <startTime>3/26/2011 1:00:00 PM</startTime>
      <endTime>3/26/2011 2:15:00 PM</endTime>
    </event>
    <event>
      <importID>3304</importID>
      <speaker>Michelle Ufford</speaker>
      <track>Room 117</track>
      <location>
        <name>
        </name>
      </location>
      <title>Index Internals for Mere Mortals</title>
      <description>Most DBA's have heard of indexes, but not everyone understands how they work.  In this in-depth session, Michelle will cover the internals of indexes, including index filtering and partitioning.  She'll compare the B-trees of different index types, explain fragmentation, and use undocumented commands to show you what an actual index page looks like.  Attendees will walk away with a much better understanding of indexes, which is helpful when designing and tuning databases.  If you've ever wondered just *what* goes on in an index, this is the session for you!</description>
      <startTime>3/26/2011 4:00:00 PM</startTime>
      <endTime>3/26/2011 5:15:00 PM</endTime>
    </event>
    <event>
      <importID>3374</importID>
      <speaker>Grant Fritchey</speaker>
      <track>Room 217</track>
      <location>
        <name>
        </name>
      </location>
      <title>The Optimizer, Statistics, and Indexes</title>
      <description>This session, part of a full-day session which will be presented at SQL Rally, will introduce the query optimizer. Discussion will center around how the optimizer works. We'll explore the importance of statistics to the optimizer and how indexes affect the choices the optimizer makes.</description>
      <startTime>3/26/2011 10:45:00 AM</startTime>
      <endTime>3/26/2011 12:00:00 PM</endTime>
    </event>
    <event>
      <importID>3436</importID>
      <speaker>Jes Borland</speaker>
      <track>Room 218</track>
      <location>
        <name>
        </name>
      </location>
      <title>Make Your Voice Heard!</title>
      <description>SQL Server professionals like to talk - a lot. We blog, we tweet, we answer forum questions, and more. Add your voice! Learn about the different ways you can share your experience and knowledge. Once you start teaching others, you'll realize how much knowledge you have!  </description>
      <startTime>3/26/2011 2:30:00 PM</startTime>
      <endTime>3/26/2011 3:45:00 PM</endTime>
    </event>
    <event>
      <importID>3482</importID>
      <speaker>Allen White</speaker>
      <track>Room 214</track>
      <location>
        <name>
        </name>
      </location>
      <title>Automate Policy-Based Management using PowerShell</title>
      <description>The Policy-Based Management feature in SQL Server 2008 provides a great way to ensure your systems are configured consistently and correctly, but it can be tedious to implement on each server in your environment.  PowerShell scripts allow you to automate the implementation of your policies so you can focus on more important problems.  This session will walk you through how PBM works, how to define your policies in PowerShell, and how to set up Agent jobs to evaluate those policies regularly to let you know when you need to take action.</description>
      <startTime>3/26/2011 9:15:00 AM</startTime>
      <endTime>3/26/2011 10:30:00 AM</endTime>
    </event>
    <event>
      <importID>3503</importID>
      <speaker>Kevin Boles</speaker>
      <track>Room 217</track>
      <location>
        <name>
        </name>
      </location>
      <title>Advanced TSQL Solutions</title>
      <description>The range of real-world queries that can be performed using set-based TSQL solutions is astounding, but many of these are not well known and if you haven't been shown the light you might never realize what is possible. Come and join me as we delve into the inner recesses and corners of the TSQL envelope using a wide variety of expressions, clauses and techniques.</description>
      <startTime>3/26/2011 1:00:00 PM</startTime>
      <endTime>3/26/2011 2:15:00 PM</endTime>
    </event>
    <event>
      <importID>3507</importID>
      <speaker>Herve Roggero</speaker>
      <track>Room 116</track>
      <location>
        <name>
        </name>
      </location>
      <title>SQL Azure Performance Considerations</title>
      <description>In this session we will dive in the world of Azure, the Cloud Computing offering from Microsoft. We will take a look at SQL Azure from an application design perspective including design options, scalability and performance.  If you are wondering what SQL Azure can do for you, how to best leverage it from a performance and scalability standpoint, and it compares to SQL Server, then this session is for you! </description>
      <startTime>3/26/2011 10:45:00 AM</startTime>
      <endTime>3/26/2011 12:00:00 PM</endTime>
    </event>
    <event>
      <importID>3541</importID>
      <speaker>Arie Jones</speaker>
      <track>Room 214</track>
      <location>
        <name>
        </name>
      </location>
      <title>Monitoring Data Changes with Change Data Capture</title>
      <description>Most modern enterprise database environments require some measure of auditing their data. Previously, the DBA would need to put together a complicated web of triggers and history tables in order to properly track data changes. Now in SQL Server 2008, Change Data Capture allows the DBA to readily enact a very straight-forward method for tracking the changes and understanding easily how they took place. In this session, we will examine how to set-up, configure, use, and administer the Change Data Capture process in your environment.</description>
      <startTime>3/26/2011 4:00:00 PM</startTime>
      <endTime>3/26/2011 5:15:00 PM</endTime>
    </event>
    <event>
      <importID>3555</importID>
      <speaker>Karen Lopez</speaker>
      <track>Room 215</track>
      <location>
        <name>
        </name>
      </location>
      <title>Database Design Contentious Issues</title>
      <description>A highly interactive and popular session where attendees evaluate the options and best practices of common and advanced design issues, such as: * Natural vs. Surrogate keys * Classwords and other Naming Standards * Varchar Minimums *Identity Crisis * Who Calls the Shots and Who Does What? ...and others. Bring your votes, your debates, and your opinions.</description>
      <startTime>3/26/2011 2:30:00 PM</startTime>
      <endTime>3/26/2011 3:45:00 PM</endTime>
    </event>
    <event>
      <importID>3684</importID>
      <speaker>Allan Hirt</speaker>
      <track>Room 214</track>
      <location>
        <name>
        </name>
      </location>
      <title>Windows Failover Clustering Basics for the DBA</title>
      <description>While you can see how to deploy a failover cluster in 60 minutes, what a DBA really needs is a solid foundation of Windows to truly be able to understand that implementation and its subsequent administration. This session will demystify the Windows layer of clustering and present it from a DBA focus. Using Windows Server 2008 R2, some of the topics that will be shown are: failover cluster validation and its impact on installing SQL Server, a tour of the new Failover Cluster Manager and how it can be used for administration, using the new cluster logs for troubleshooting, and more.</description>
      <startTime>3/26/2011 1:00:00 PM</startTime>
      <endTime>3/26/2011 2:15:00 PM</endTime>
    </event>
    <event>
      <importID>3694</importID>
      <speaker>Craig  Purnell</speaker>
      <track>Room 118</track>
      <location>
        <name>
        </name>
      </location>
      <title>Database Mirroring in the Real World</title>
      <description>A review of Database Mirroring in the context of operations at Baker Hostetler, where mirroring has been a cornerstone H.A. tool for over 5 years. A high level review of the key modes of mirroring; specific analysis of setup and configuration problems; various real time monitoring techniques of the mirrored databases; pros and cons of WAN hardware acceleration devices to improve performance; using mirroring to perform a rolling upgrades or to move large databases to a different location.
</description>
      <startTime>3/26/2011 4:00:00 PM</startTime>
      <endTime>3/26/2011 5:15:00 PM</endTime>
    </event>
    <event>
      <importID>3705</importID>
      <speaker>Jose Chinchilla</speaker>
      <track>Room 215</track>
      <location>
        <name>
        </name>
      </location>
      <title>Custom hierachies with Analysis Services (SSAS)</title>
      <description>In this session I will showcase how to create custom hierarchies in SSAS by defining attribute relationships and key columns the right way. Attendees will also learn how to optimize SSAS hierarchies by specifying the right cardinality option, relationship type,  and member uniquenes properties.</description>
      <startTime>3/26/2011 4:00:00 PM</startTime>
      <endTime>3/26/2011 5:15:00 PM</endTime>
    </event>
    <event>
      <importID>3773</importID>
      <speaker>Jeff Mlakar</speaker>
      <track>Room 116</track>
      <location>
        <name>
        </name>
      </location>
      <title>Introduction to Developing with SQL Azure</title>
      <description>The Cloud is fast becoming the latest hot topic in the technology arena. We need to understand how we as SQL Developers and Administrators can utilize SQL Azure, Microsoft’s platform for relational data storage in the Cloud, to meet our needs. This talk will be a step-by-step demo of how to obtain an Azure subscription, create and administer a SQL Azure database, and work with it from your own SQL Server Management Studio AddIn. You’ll find that Azure is so easy to work with, you’ll get two for the price of one in this talk: you’ll learn Azure and learn how to create a Management Studio AddIn!</description>
      <startTime>3/26/2011 9:15:00 AM</startTime>
      <endTime>3/26/2011 10:30:00 AM</endTime>
    </event>
    <event>
      <importID>3793</importID>
      <speaker>Erin Stellato</speaker>
      <track>Room 116</track>
      <location>
        <name>
        </name>
      </location>
      <title>Baselines First, Troubleshooting Second</title>
      <description>“The system is slow. It was much faster last week! This is taking forever.” Statements like these from users can be frustrating for any DBA, unless you have the data to prove how the system regularly performs. In this session we will cover some of the tools and techniques freely available to SQL Server DBAs for capturing baselines that can be used for measuring performance, capacity planning and understanding usage patterns. We also discuss how these utilities and their data can be used to identify warning signs and troubleshoot performance issues. Tools covered include: PerfMon, PAL, Profiler, ClearTrace, RMLUtils, who_is_active and SQL Server DMVs</description>
      <startTime>3/26/2011 1:00:00 PM</startTime>
      <endTime>3/26/2011 2:15:00 PM</endTime>
    </event>
    <event>
      <importID>3835</importID>
      <speaker>Brian Davis</speaker>
      <track>Room 214</track>
      <location>
        <name>
        </name>
      </location>
      <title>Service Broker...What's That  How Do I Use It?</title>
      <description>Have you heard of Service Broker? Do you know what it is? How about how to use it? This session will answer these questions and more. Service Broker is arguably one of the least known and used features of SQL Server. We'll explore Service Broker and learn what it is and how it works. We'll walk through the setup and configuration along with demonstrating its use. You'll leave this session with a better understanding of Service Broker, its use and implementation, along with ideas of how you can implement it in your own environments.</description>
      <startTime>3/26/2011 2:30:00 PM</startTime>
      <endTime>3/26/2011 3:45:00 PM</endTime>
    </event>
    <event>
      <importID>3924</importID>
      <speaker>John Welch</speaker>
      <track>Room 117</track>
      <location>
        <name>
        </name>
      </location>
      <title>Do More (ETL) with Less (Effort) - Automating SSIS</title>
      <description>SSIS is a great tool for transferring data from one data source to another, and for implementing complex ETL processes. However, for simple, straightforward data transfer tasks, creating SSIS packages by hand can be time-consuming and repetitious. By attending this session, you'll learn how to automate package creation in SSIS, including the dynamic generation of data flows. We’ll cover some of the free and open source tools available for this, and discuss “roll your own” options.</description>
      <startTime>3/26/2011 9:15:00 AM</startTime>
      <endTime>3/26/2011 10:30:00 AM</endTime>
    </event>
    <event>
      <importID>3941</importID>
      <speaker>Doug Lane</speaker>
      <track>Room 117</track>
      <location>
        <name>
        </name>
      </location>
      <title>Data-Driven Report Subscriptions with SSIS</title>
      <description>Do you have the need for data-driven subscriptions, but no room in the budget to buy Enterprise Edition? If so, this session is for you.  We'll cover how you can deliver reports, by both file share and e-mail, on a limitless number of schedules, all using one simple package.</description>
      <startTime>3/26/2011 10:45:00 AM</startTime>
      <endTime>3/26/2011 12:00:00 PM</endTime>
    </event>
    <event>
      <importID>3944</importID>
      <speaker>Randy Knight</speaker>
      <track>Room 215</track>
      <location>
        <name>
        </name>
      </location>
      <title>Understanding SQL Server XML Features</title>
      <description>The XML Functionality embedded into SQL Server 2005 and 2008 is one of its most powerful yet least understood features.  This seems to be primarily because DBA's shy away from it and developers prefer to work with XML in their code.  In this session we will explore the XML features of SQL Server and how we can bridge these two worlds. Topics covered will include retrieving relational data as XML, storing XML in the database using the XML Datatype, XML indexes, and the XQuery functions included in SQL Server.  We will also look at using XML as stored procedure parameters as a way to pass large amounts of complex data between client and server. </description>
      <startTime>3/26/2011 10:45:00 AM</startTime>
      <endTime>3/26/2011 12:00:00 PM</endTime>
    </event>
    <event>
      <importID>3954</importID>
      <speaker>Jeremiah Peschka</speaker>
      <track>Room 216</track>
      <location>
        <name>
        </name>
      </location>
      <title>Refactoring SQL</title>
      <description>Refactoring SQL is not like refactoring application code. This talk will demonstrate proven SQL refactoring techniques that will help you identify where performance gains can be made, apply quick fixes, improve readability, and help you quickly locate places to make sweeping performance improvements. Jeremiah Peschka has years of hands on experience tuning SQL applications for performance, throughput, and concurrency.
</description>
      <startTime>3/26/2011 1:00:00 PM</startTime>
      <endTime>3/26/2011 2:15:00 PM</endTime>
    </event>
    <event>
      <importID>3967</importID>
      <speaker>David  Stein</speaker>
      <track>Room 217</track>
      <location>
        <name>
        </name>
      </location>
      <title>Data Warehousing - How to Convince 'The Bobs'</title>
      <description>Building your first Data Warehouse is a long, and often difficult process. How can you get your boss to approve a Data Warehouse project? What’s the best way to explain dimensional modeling and the benefits of a Data Warehouse to a business person? What are the best/most cost effective ways of learning it? What kind of materials, hardware, software, etc do you need? What’s the best way to build a proof of concept that will impress your boss, as rapidly as possible?

Come to this presentation, and I’ll answer all of these questions plus the most important question of all. 

“Is this good for the company?” Absolutely. </description>
      <startTime>3/26/2011 2:30:00 PM</startTime>
      <endTime>3/26/2011 3:45:00 PM</endTime>
    </event>
    <event>
      <importID>4022</importID>
      <speaker>SQL Saturday</speaker>
      <track>Room 116</track>
      <location>
        <name>
        </name>
      </location>
      <title>Keynote - DeVry Sponsor</title>
      <description>Starting the day with some words from our You Rock sponsor and host, DeVry.</description>
      <startTime>3/26/2011 8:30:00 AM</startTime>
      <endTime>3/26/2011 9:00:00 AM</endTime>
    </event>
    <event>
      <importID>4023</importID>
      <speaker>SQL Saturday</speaker>
      <track>Room 116</track>
      <location>
        <name>
        </name>
      </location>
      <title>Lunch</title>
      <description>Lunch</description>
      <startTime>3/26/2011 12:00:00 PM</startTime>
      <endTime>3/26/2011 12:45:00 PM</endTime>
    </event>
    <event>
      <importID>4024</importID>
      <speaker>SQL Saturday</speaker>
      <track>Room 116</track>
      <location>
        <name>
        </name>
      </location>
      <title>Ask the Experts - Prize Giveaway</title>
      <description>Take this time to ask all the experts any questions you have.  This will also be our raffle time so make sure you attend for your chance to win some awesome prizes from our awesome sponsors</description>
      <startTime>3/26/2011 5:30:00 PM</startTime>
      <endTime>3/26/2011 6:00:00 PM</endTime>
    </event>
    <event>
      <importID>4025</importID>
      <speaker>Red Gate</speaker>
      <track>Room 218</track>
      <location>
        <name>
        </name>
      </location>
      <title>Red Gate You Rock Sponsor Session</title>
      <description>Red Gate You Rock Sponsor Session.  Come hear about some awesome new products from our You Rock sponsor.</description>
      <startTime>3/26/2011 1:00:00 PM</startTime>
      <endTime>3/26/2011 2:15:00 PM</endTime>
    </event>
    <event>
      <importID>4026</importID>
      <speaker>Quest Software</speaker>
      <track>Room 116</track>
      <location>
        <name>
        </name>
      </location>
      <title>Quest You Rock Sponsor Session</title>
      <description>Quest You Rock Sponsor Session. Come hear about some awesome new products from our You Rock sponsor.


</description>
      <startTime>3/26/2011 4:00:00 PM</startTime>
      <endTime>3/26/2011 5:15:00 PM</endTime>
    </event>
    <event>
      <importID>4027</importID>
      <speaker>Women  in Technology</speaker>
      <track>Room 216</track>
      <location>
        <name>
        </name>
      </location>
      <title>WIT Panel </title>
      <description>Come join several respected Women in Technology (WIT) at lunch.</description>
      <startTime>3/26/2011 12:00:00 PM</startTime>
      <endTime>3/26/2011 12:45:00 PM</endTime>
    </event>
    <event>
      <importID>4120</importID>
      <speaker>SQL Sentry</speaker>
      <track>Room 215</track>
      <location>
        <name>
        </name>
      </location>
      <title>SQL Sentry You Rock Sponsor Session</title>
      <description>Learn what SQL Sentry has to offer you!</description>
      <startTime>3/26/2011 12:00:00 PM</startTime>
      <endTime>3/26/2011 12:45:00 PM</endTime>
    </event>
  </events>
</GuidebookXML>