Sponsor Plan


May 12, 2012


Jefferson State Community College

Shelby-Hoover Campus

Health Sciences Building

Birmingham, AL

Event Overview & Sponsor Focus

SQL Saturday! is a one day free learning event focused on SQL Server that is organized by the Steel City SQL Server Users Group, the Birmingham Chapter of the Professional Association for SQL Server (PASS).  Details of the event can be found at www.sqlsaturday.com.  This document outlines some of the highlights with regard to sponsors. 


We have four goals for this event:


ü  Provide a first-class training experience for our attendees.  Even though it will be free, we plan to make it as good as or better than a similar paid event. 


ü  Provide an excellent networking opportunity for SQL Server professionals, vendors and employers. 


ü  Build our speaker pool. 


ü  Build relationships with sponsors.  Our local user group is funded entirely by donations, and we hope that sponsors will see this event as a worthy venue for highlighting products and services and for finding strong SQL talent. 


This is the fourth time this event will be held in Birmingham.  Last year we had over 250 people to register – building on the success of the SQL Saturday! brand from the events that started in Florida in 2008 and have now spread across the country. 


Our target audience is SQL Server and Business Intelligence professionals, particularly from Birmingham, but also in the surrounding areas.  Traditionally, attendees of SQL Saturday! events come from all experience levels ranging from beginning to senior level positions in many different companies. 


We are advertising via local and regional user groups, including Dot Net groups, with posts in several local blogs and mentions in the newsletters of SQLServerCentral.com and PASS.  We are also working with our personal contacts and asking our friends in the staffing community to help us get the word out. 


We hope you will support our event!  Please contact us at sqlsaturday112@sqlsaturday.com or contact John Baldwin directly at steelcitysql@gmail.com or 205.223.1116. 



Event Logistics

Our event will follow the standard conference model.  We will have speakers committed to support at least 20 sessions across at least four tracks.  This year's event in Birmingham will feature 24 different sessions over four tracks.  These sessions will run 60 minutes each with 15 minute breaks between each session to allow time to visit with our sponsors.  Registration opens at 8:00 am with sessions beginning at 9:15.  Breakfast will be provided on site.  The last session is currently schedule to end at 5:30pm with raffle prize drawing to follow which should wrap up around 6:00pm.


Upon arrival, attendees will complete the registration process and receive an event bag containing a full schedule, flyers and other items from sponsors – PLUS – two items that will be of particular interest to our Gold Sponsors on-site.  The first will be SpeedPass cards which the attendee will be able to print beforehand and will contain the attendee’s name and contact information.  Attendees will have the option to give these cards in trade for whatever free items you may be giving away or to enter a raffle, if you are sponsoring one.  This should help avoid delays encountered while people queue to fill out contact forms at sponsor tables.  These will also assure that the information you receive is legible.  The second item will be a Sponsor Stampede bingo style card.  Attendees must visit each can earn an extra raffle ticket at the end of the day by visiting all of our sponsors.  We will provide the means of validating the cards.


We will end the day with a closing session and prize raffles.  For the raffles, we are looking at prizes which might include XBOX 360s, GPS units, free training, gift cards, software, etc.  To qualify for the raffle, attendees will earn a raffle ticket for the end of day raffle by completing an evaluation form and can earn additional entries from various contests throughout the day. 


After the event we will send a follow-up email that will recap the day, provide links to the files from the event for download and provide a list of all sponsors with links to their designated sites on the SQLSaturday.com site.  This provides sponsors with one more opportunity to interact with attendees once the event has completed. 



Sponsorship Options

Steel Sponsorship Benefits - $100 or more


ü  Name to be listed (if desired) in the official event guide


ü  May donate prizes for end of day event which will recognize sponsorship during the drawing.


Bronze Sponsorship Benefits - $250 prepaid


ü  Placement on our sponsor page on the SQLSaturday.com web site


ü  Inclusion in all emails and marketing materials


ü  Ability to include a one page flyer in the event bag (Sponsor must provide flyer by  April 27th to be included in the bag otherwise it will be available for attendees to pick up at the registration table on the day of the  event)


Silver Sponsorship Benefits - $500 prepaid


ü  Includes all benefits of the Bronze Sponsorship


ü  Inclusion of multi-page brochure or disk in the event bag (Sponsor must provide flyer by April 27th to be included in the bag otherwise it will be available for attendees to pick up at the registration table on the day of the  event)


ü  List of attendees that opt-in at the time of their registration to be contacted by sponsors


ü  If available one table with two chairs and power access in our exhibitor area near registration and food (This is based on space availability and is not guaranteed.  Tables will be granted on a first come first serve basis after the Platinum and all Gold Sponsors have been filled and must be confirmed two weeks prior to the event)


Gold Sponsorship Benefits - $1000 prepaid


ü  Includes all benefits of the Silver Sponsorship


ü  Guaranteed one table with two chairs and power access in our exhibitor area near registration and food


ü  One email blast to all event attendees (consisting of up to 1 page of text) that can be sent out before or after the event


ü  Participation in the Sponsorship Stampede


ü  Provided SQL Saturday raffle box with an electronic list of attendees that submitted a raffle ticket


ü  Company logo included on all printed sponsorship material


All sponsors are encouraged to provide prizes such as books, software, etc.


To sign up go to: http://sqlsaturday.com and select the Birmingham event – SQLSaturday #112.  Select the sponsor’s page then click to register as a sponsor. 





Sponsor Stampede!



Gold Sponsor Logo Here

Gold Sponsor Logo Here

Gold Sponsor Logo Here






NAME:  _______________________________________________________________

Please Print

EMAIL:  _______________________________________________________________

Please Print




SQL Saturday presented by Steel City SQL the Birmingham Chapter of PASS, the Professional Association for SQL Server.




PLEASE NOTE THE FOLLOWING DISCLAIMER: This is an independently operated local event. The SQLSaturday logo and the website for the event have been provided to the event leader at no cost by PASS as a service to the SQL Server community. Local event leaders are not authorized by PASS to negotiate contracts, make commitments, or act on behalf of PASS in any capacity. PASS assumes no liability for issues or problems that may arise from the event at any point in time.

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