Sponsor Plan

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Apr 24, 2012

Sponsorship Plan



We appreciate you taking time to consider sponsoring SQLSaturday #139 and we’ve put together some information that will tell our about plans for the event and show you how your company will benefit from sponsoring our event.

Event Overview

Think of a SQLSaturday as a one day conference. We bring in a lot of volunteer speakers, we have lunch on site, and we have a dedicated area set up for our attendees meet with our sponsors. We work hard to make our event a great experience for everyone, especially our sponsors that enable us to cover the working costs of this event. We’re expecting 120+ attendees at SQLSaturday #139.

"Hi - Rob Farley here. Hugely proud of the team that's helping me put this ANZ Tour of SQLSaturdays together, including this Adelaide leg. Over 2.5 weeks, we'll be having events in six cities, and as a potential sponsor, you can help make this happen. There are sponsorship levels listed below, but if you contact me at sqlsaturday139@sqlsaturday.com, you can also arrange to be a whole-tour sponsor, getting sponsorship of all six cities for the price of three! No steak-knives to give away, but I'm sure you'll love the adoration you'll get from the Aussie and Kiwi crowds. We're expecting to see numbers between 50 and 200 at each city around the tour, with content from many of the region's top SQL experts. Jump in now to be part of this brilliant event!"

How Much Does It Cost To Be a Sponsor?

Sponsorship ranges from $20 to $1000 depending on the package you select, and we’re always willing to discuss custom solutions to meet your needs.

  • Friend: $20 - Get your personal brand on the website.
    Whole-Tour Friend: $60 - Get your personal brand on the website for all six events


  • Bronze: $400 -
    Logo on website.
    Pamphlets (supplied by sponsor) distributed to each attendee on arrival.
    Mentioned in emails to attendees and on any printed material.

  • Silver: $600 - All bronze benefits plus: 
    Powered booth space at the event.
    Can run raffle with prize valued $100-$200 (supplied by sponsor, drawn by organisers at the end of the day).

  • Gold: $1000 - All Silver benefits plus:
    Advertising (with slogan and URL) on the intro slide of the slide deck in every session.
    Can run raffle with any prize (supplied by sponsor, drawn by the sponsor at a time chosen by the sponsor).
    Logo on speaker-shirts.

  • Whole-Tour Bronze: $1200 - Bronze-level sponsorship across all six events.
    Whole-Tour Silver: $1800 - Silver-level sponsorship across all six events.
    Whole-Tour Gold: $3000 - Gold-level sponsorship across all six events


All fees must be paid in advance. To register as a sponsor just visit www.sqlsaturday.com and fill out our sponsorship registration form. We’ll email you an invoice that can be paid via credit card or check.   

The Raffle – Your Key to Success!

The biggest challenge with community events is capturing contact information for follow ups. Few attendees will have business cards, and having them hand write their info often leads to a 30% or higher loss due to inability to read what they wrote! We provide attendees with a set of pre-printed raffle tickets (see below) that will contain their name and email address; they are then able to put these tickets into the raffle box at each sponsor table to try to win a prize. This gives you 100% readability and 0% loss! It is also more effective than any other technique we’ve seen for trying to capture contact information and that includes scanning their name badge.

Raffle Ticket


Because we want you to be successful all of our sponsorship levels include the requirement that you provide a prize of at least $100 in value, and that you provide a full color A4 flyer that highlights the prize(s) you are providing for the raffle.

We provide the raffle box. We will have one table for all absentee vendors placed in the same areas with our onsite vendors. Raffle ticket collection will proceed through the end of the day. If someone from your team is present we’ll ask them to draw the winning ticket, otherwise we’ll draw the ticket. Attendees must be present to win. If there is a physical prize we’ll give it to them, otherwise we’ll forward you their contact information for you to follow up with (for license keys, etc).

After the event we will mail you all the raffle tickets from your box. There may be duplicates; depending on how exciting your prize is attendees may contribute more than one ticket to your box – but that’s a good thing, they are willing to provide you their contact information in return for the chance to win.

Event Logistics

We’ll open the doors to sponsors at 7:30 am. Sponsors will be provided with table and two chairs, and limited access to 240v power (please let us know what you need in advance). Tables will be located in the same area as registration and breakfast to make it easy for attendees to stop by your table. We encourage sponsors to remain on site through at least lunch and if possible to have a representative present at the end of the day to present your prize at the end of day raffle.

Lunch will be provided to sponsors that have registered. Please have everyone from your team that will be attending register at www.sqlsaturday.com so that we can have enough food available.

Contact Us

We hope you’ll support this event! Please contact us at sqlsaturday139@sqlsaturday.com if you have any questions.

PLEASE NOTE THE FOLLOWING DISCLAIMER: This is an independently operated local event. The SQLSaturday logo and the website for the event have been provided to the event leader at no cost by PASS as a service to the SQL Server community. Local event leaders are not authorized by PASS to negotiate contracts, make commitments, or act on behalf of PASS in any capacity. PASS assumes no liability for issues or problems that may arise from the event at any point in time.

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