Data Mining Deep Dive: Clustering

Eric Ness
60 minutes
Track 4
Microsoft SQL Server makes it simple to apply data mining algorithms to a wide variety of data. Applying the results to business decisions without a thorough understanding of how the algorithms work is dangerous to the bottom line of the business, though. This session will take one of the algorithms, the Microsoft Clustering Algorithm, and do a deep dive into the mechanics of how it works. The algorithm is valuable for analyzing data in the fields of marketing, social networks and many others. The session will also examine the types of data that are valid for clustering. A demonstration of building a clustering model using SQL Server Analysis Services and viewing the model using the Excel Data Mining Add-In will be given.

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