The Microsoft SQL Server stack provides an excellent set of tools for storing, visualizing, and analyzing data, but sometimes we want to do more. In this session, we’ll take a look at the open-source statistical software R and how we can use it to connect to SQL Server, analyze data, and put the results of our analysis back into SQL Server for later use. We’ll look at examples of analyses performed by a fictional company as they segment their customers, forecast their sales, and examine interesting relationships among their product offerings. Along the way, we’ll see what some of these analyses would take if done in SQL Server itself and why R is so effective when paired with SQL Server.
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