Sponsor Plan

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Sep 27, 2014

Sponsorship Plan



We appreciate you taking time to consider sponsoring SQLSaturday #342 and we’ve put together some information that will tell our about plans for the event and show you how your company will benefit from sponsoring our event.

Event Overview

Think of a SQLSaturday as a one day conference. We bring in a lot of volunteer speakers, we have lunch on site, and we have a dedicated area set up for our attendees meet with our sponsors. We work hard to make our event a great experience for everyone, especially our sponsors that enable us to cover the working costs of this event. We’re expecting 150+ attendees at SQLSaturday #342.

How Much Does It Cost To Be a Sponsor?

Sponsorship ranges from $200 to $1250 depending on the package you select, and we’re always willing to discuss custom solutions to meet your needs.

  • Bronze Sponsorship. $200 prepaid. 
    • Placement on our sponsor page on the SQLSaturday.com web site
    • Inclusion in all emails and marketing materials
    • Ability to include a one page flyer in the event bag (Sponsor must provide, at least two weeks prior to event date)
    • May donate prizes for end of day event 
  • Silver Sponsorship. $400 prepaid. 
    • Includes all benefits of the Bronze Sponsorship 
    • One table in our exhibitor area near registration and food, 2 chairs 
    • Inclusion of multi-page brochure or disk in the event bag (Sponsor must supply, at least two weeks prior to event date) 
    • Company logo included on back of attendee t-shirts* 
  • Gold Sponsorship. $750 prepaid.
    •  Includes all benefits of the Silver Sponsorship 
    • One email blast to ALL REGISTERED ATTENDEES (consisting of up to 1 page of text) that can be sent out before or after the event. 
    • Option to design a sponsor-centric track to spotlight your product (at lunch time block) or present user focused session. (this is limited to the first 5 Gold or Platinum Sponsors to pay for sponsorship, as that is how many rooms we have available at lunch) 
    • Electronic copy of the opted-in attendee list that includes email address, first and last name plus company, if provided (Sponsor must agree to provide an opt-out on all email sent to the list and to clearly state the list was obtained from SQLSaturday.com) 
  • 3 Platinum Sponsorship Opportunities - $1250 each prepaid 
    • Speaker Party Sponsor – includes Gold benefits, your company listed as the sole sponsor of the Speaker Party on the website, literature and at the event. (Company can also provide a banner or signage to be displayed at the party) 
    • After Party Sponsor – includes Gold Benefits, your company listed as the sole sponsor of the After Party on the website, literature and at the event. (Company can also provide a banner or signage to be displayed at the party
    • Speaker Shirt Sponsor - includes Gold Benefits, your company listed as the sole sponsor of the Speaker Shirts on the website and literature, and your company logo embroidered on the sleeve or backside of the Speaker Shirts. 
*If t-shirts are not given out due to budget constraints, sponsors logos will be included on all directional signage on session room doors. 

All fees must be paid in advance. To register as a sponsor just visit www.sqlsaturday.com and fill out our sponsorship registration form. We’ll email you an invoice that can be paid via credit card or check.

Sponsor Information and Deadlines

Upon arrival, sponsors will be greeted by a volunteer and be directed to their booth where a table and 2 chairs will be provided. There are a limited number of outlets in our exhibiting area, so we do ask that you let us know in advance if you will need electricity. All sponsors should bring marketing materials and be prepared to man their booth for the duration of the event. We suggest you bring business cards, pens, branded trinkets, a banner/sign, and have a raffle prize for your table. We allow all sponsors in attendance to do their own drawing at the end and say a quick 30 second recap of who you are and what you provide.
Items to be included in the attendee bags must be provided 2 weeks prior to the event date and we ask that each sponsor limit to one piece of marketing material and one trinket.

If interested in sponsoring, please go to http://www.sqlsaturday.com/342/sponsorsignup.aspx . The sign up form will require a URL to your logo (you cannot upload an image), this will enable your logo to be on the home page of our event as well as the sponsors page. The sooner you sign up as a sponsor, the more exposure your company will get. 

The Raffle – Your Key to Success!

The biggest challenge with community events is capturing contact information for follow ups. Few attendees will have business cards, and having them hand write their info often leads to a 30% or higher loss due to inability to read what they wrote! We provide attendees with a set of pre-printed raffle tickets (see below) that will contain their name and email address; they are then able to put these tickets into the raffle box at each sponsor table to try to win a prize. This gives you 100% readability and 0% loss! It is also more effective than any other technique we’ve seen for trying to capture contact information and that includes scanning their name badge.

Raffle Ticket


Because we want you to be successful all of our sponsorship levels include the requirement that you provide a prize of at least $100 in value, and that you provide a full color 8-1/2 x 11 flyers that highlights the prize(s) you are providing for the raffle.


We provide the raffle box. We will have one table for all absentee vendors placed in the same areas with our onsite vendors. Raffle ticket collection will proceed through the end of the day. If someone from your team is present we’ll ask them to draw the winning ticket, otherwise we’ll draw the ticket. Attendees must be present to win. If there is a physical prize we’ll give it to them, otherwise we’ll forward you their contact information for you to follow up with (for license keys, etc).


After the event we will mail you all the raffle tickets from your box. There may be duplicates; depending on how exciting your prize is attendees may contribute more than one ticket to your box – but that’s a good thing, they are willing to provide you their contact information in return for the chance to win.

Event Logistics

We’ll open the doors to sponsors at 7:30 am. Sponsors will be provided with table and two chairs, and limited access to 110v power (please let us know what you need in advance). Tables will be located in the same area as registration and breakfast to make it easy for attendees to stop by your table. We encourage sponsors to remain on site through at least lunch and if possible to have a representative present at the end of the day to present your prize at the end of day raffle.


Lunch will be provided to sponsors that have registered. Please have everyone from your team that will be attending register at www.sqlsaturday.com so that we can have enough food available.

Contact Us

We hope you’ll support this event! Please contact us at sqlsaturday342@sqlsaturday.com if you have any questions.

PLEASE NOTE THE FOLLOWING DISCLAIMER: This is an independently operated local event. The SQLSaturday logo and the website for the event have been provided to the event leader at no cost by PASS as a service to the SQL Server community. Local event leaders are not authorized by PASS to negotiate contracts, make commitments, or act on behalf of PASS in any capacity. PASS assumes no liability for issues or problems that may arise from the event at any point in time.

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