Sponsor Plan

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Jul 11, 2015

Sponsorship Plan



We appreciate you taking time to consider sponsoring SQLSaturday #421 and we’ve put together some information that will tell our about plans for the event and show you how your company will benefit from sponsoring our event.

Event Overview

Think of a SQLSaturday as a one day conference. We bring in a lot of volunteer speakers, we have lunch on site, and we have a dedicated area set up for our attendees meet with our sponsors. We work hard to make our event a great experience for everyone, especially our sponsors that enable us to cover the working costs of this event. We’re expecting 125+ attendees at SQLSaturday #421.

How Much Does It Cost To Be a Sponsor?

Sponsorship ranges from $250 to $1500 depending on the package you select, and we’re always willing to discuss custom solutions to meet your needs.

All sponsors should plan to provide a raffle item for the drawing at the end of the day.  Raffle items help to entice attendees to drop their ticket, containing their contact information.  The sponsor is expected to either have a representative to perform the drawing for their raffle item or make arrangements with a CBusPASS board member.

    Bronze Sponsorship. $250 prepaid
    • Name & logo on SQL Saturday #421 web-site

    • Name & logo on event flyer

    • 1 page flyer in event bag (we must receive no later than 2 weeks prior to event)

    • Option to donate a prize ($100 minimum value) for end of day raffle (only prizes of this minimum will get you the scanned report of tickets collected for your giveaway)

    • Shared table space will be provided for collection of raffle tickets, if a prize is submitted

      Silver Sponsorship. $500 prepaid
      • All bronze plus

      • Inclusion in e-mail and marketing materials

      • Logo included on attendee gift (usually t-shirts, and dependent upon budget allowing this extra purchase)

      • One table with 2 chairs in exhibitor area, (power is limited and will be guaranteed to Gold and higher level sponsors first)

      • Multiple page flyer OR DVD in event bag (we must receive no later than 2 weeks prior to event)

      • Donate at least one prize ($100 minimum value) for end-of-day raffle

        Gold Sponsorship. $750 prepaid.
        • All silver plus

        • One e-blast sent to all opted-in registrants (no more than one page of HTML, and you can choose for it to be sent either before or post the event. HTML to be provided by the sponsor)

        • Multi-page flyer AND DVD in event bag (we must receive no later than 2 weeks prior to event)

          Platinum: $1000 prepaidAll gold plus
          • Company name on classroom (1 of maximum 6), vendor table will be outside of company named room

          • Enlarged logo on event flyer & website

          • 1 out of 6 maximum lunch time product specific sessions, in your named classroom

          • Electronic copy of the opted-in attendee list that includes email, first name, last name and company; if provided, sponsor must agree to provide an opt-out link on all emails sent to the list and to clearly state that the list was obtained at SQLSaturday #421

          Diamond: $1500 prepaid

          • All Platinum plus

          • Exclusive logoed sponsorship of Friday (7/10) pre-con, please supply banner to be hung in classroom no later than 7 days prior to event      

          All fees must be paid in advance. To register as a sponsor just visit www.sqlsaturday.com and fill out our sponsorship registration form. We’ll email you an invoice that can be paid via credit card or check.

          The Raffle – Your Key to Success!

          The biggest challenge with community events is capturing contact information for follow ups. Few attendees will have business cards, and having them hand write their info often leads to a 30% or higher loss due to inability to read what they wrote! We provide attendees with a set of pre-printed raffle tickets (see below) that will contain their name and email address; they are then able to put these tickets into the raffle box at each sponsor table to try to win a prize. This gives you 100% readability and 0% loss! It is also more effective than any other technique we’ve seen for trying to capture contact information and that includes scanning their name badge.

          Raffle Ticket


          Because we want you to be successful all of our sponsorship levels include the requirement that you provide a prize of at least $100 in value, and that you provide a full color 8-1/2 x 11 flyers that highlights the prize(s) you are providing for the raffle.


          We provide the raffle box. We will have one table for all absentee vendors placed in the same areas with our onsite vendors. Raffle ticket collection will proceed through the end of the day. If someone from your team is present we’ll ask them to draw the winning ticket, otherwise we’ll draw the ticket. Attendees must be present to win. If there is a physical prize we’ll give it to them, otherwise we’ll forward you their contact information for you to follow up with (for license keys, etc).


          After the event we will mail you all the raffle tickets from your box. There may be duplicates; depending on how exciting your prize is attendees may contribute more than one ticket to your box – but that’s a good thing, they are willing to provide you their contact information in return for the chance to win.

          Event Logistics

          We’ll open the doors to sponsors at 7:30 am. Sponsors will be provided with table and two chairs, and limited access to 110v power (please let us know what you need in advance). Tables will be located in the same area as registration and breakfast to make it easy for attendees to stop by your table. We encourage sponsors to remain on site through at least lunch and if possible to have a representative present at the end of the day to present your prize at the end of day raffle.


          Lunch will be provided to sponsors that have registered. Please have everyone from your team that will be attending register at www.sqlsaturday.com so that we can have enough food available.

          Contact Us

          We hope you’ll support this event! Please contact us at sqlsaturday421@sqlsaturday.com if you have any questions.

          PLEASE NOTE THE FOLLOWING DISCLAIMER: This is an independently operated local event. The SQLSaturday logo and the website for the event have been provided to the event leader at no cost by PASS as a service to the SQL Server community. Local event leaders are not authorized by PASS to negotiate contracts, make commitments, or act on behalf of PASS in any capacity. PASS assumes no liability for issues or problems that may arise from the event at any point in time.

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