Sponsor Plan

  • SQLSaturday Logo

    Apr 07, 2018

    Sponsorship Plan


    We appreciate you taking time to consider sponsoring SQL Saturday Madison 2018 - the 7th annual in Madison! 


    Event Overview

    SQL Saturday is the best one-day SQL Server conference in the world and we’re excited to bring this to Madison again! We bring in a lot of volunteer speakers, we have lunch on site, and we have a dedicated area set up for our attendees to meet with our sponsors. We work hard to make our event a great experience for everyone, especially our sponsors that enable us to cover the working costs of this event.

    Last year, we had over 500 registrations, and are expecting a similar number this year. We'll have sessions on topics ranging from database administration to business intelligence, T-SQL development, big data, cloud, and professional development. Because we always pick a wide selection of topics, there will be an audience for your company's products and services! 

    2017 attendee registrations primarily came from Wisconsin and Illinois.  The breakdown by state was:
    • Illinois: 17%
    • Iowa: 4%
    • Minnesota: 3%
    • Other states and outside the US: 5%
    • Wisconsin: 71%
      • 45% of the 71% were from the Madison area
      • 32% of the 71% were from the Milwaukee area
      • 16% of the 71% were from the Fox Valley area
      • 7% of the 71% were from other parts of Wisconsin
    The job roles of 2017's registrations broke down like this:
    • 33% Database Admin
    • 17% BI Developer
    • 10% Manager (or other technical leadership)
    • 7% Developer (non BI)
    • 6% CxO (including owners & founders)
    • 5% Consultants
    • 5% Architects
    • 4% Engineers
    • 4% Analysts
    • 1% Data Science
    • 8% Other (sales, technical writing, etc.)

    The Benefits of Being a Sponsor

    You'll get to interact with hundreds of professionals who are so excited about SQL Server, they are taking a day of their weekend to attend this event.

    Do you have a product or service to market? You're talking to decision makers and influencers, people who can use your product every day. Do you have job openings? There's no better place to do recruitment than a conference full of enthusiastic learners. 

    Sponsorship Levels

    Sponsorship ranges from $250 to $2500 depending on the package you select, and we’re always willing to discuss custom solutions to meet your needs.

     Sponsorship Benefit Named Sponsor Table Sponsor Bronze Sponsor Silver Sponsor (limit 5) Gold Sponsor (limit 2)
    Sponsorship Fee 

     $250 $500 $1,000 $1,500 $2,500
    Sponsor Name/Logo/URL on Website/Mobile App

    X X X X X
    Leave Takeaways at Job Posting/Flyers table


     Full Opt-in List of Attendees

    X X X X
     Table and 2 Chairs in Exhibitor Area

      X X X X
    Bring Raffle Prize - Collect tickets for contact info
    (min $100 Value)

      X X X X
     Name/Logo/URL included in"thank our sponsors" email to attendees before event

         X X X
     Name/Logo Printed on Event Schedule

    (Unavailable after 4/1)
    (Unavailable after 4/1)
    (Unavailable after 4/1)
    (Unavailable after 4/1)
     Included in Sponsor Bingo

    (Unavailable after 4/1)
    (Unavailable after 4/1)
    (Unavailable after 4/1)
     Name/Logo on Event Water Bottle

    (check for availability after 3/1) 
    Larger name/logo
    (check for availability after 3/1)
     Larger name/logo
    (check for availability after 3/1)
     Name/Logo on Event Bag

    (check for availability after 3/1)
     Logo on Event Slide Decks

           X  X
    (one full slide)
     Advanced Table Location Reservation

           X X
    (1st choice of table)
     One email blast to all attendees

            1 email blast
    before OR after event
    1 email blast
    before AND after event
     Option to have 10-min Session @ Welcome Session

     Option to have Sponsored session

     Event Passes/Lunch Tkts 2 3 4 5

    Sponsorship Upgrades:

    Add these components to Bronze, Silver, or Gold sponsorship levels.  Check for availability and reserve early!

    Speaker Dinner Sponsor


    This gives the sponsoring organization a chance to connect directly with the speakers who are influencers in the community. This allows the sponsor to send a representative to the dinner and the sponsor's information will be included in all communications about the dinner.

    Speaker Ready Room Sponsor


    Coffee and light snacks will be provided in a speaker ready room and sponsorship advertisement will be placed nearby and mentioned during the speaker dinner.

    Light Breakfast Sponsor


    Signage at the breakfast area promoting your organization. (Breakfast will not be served without sponsorship.)

    Afternoon Snack Sponsor


    Signage at the afternoon snack area promoting your organization. (Afternoon snack will not be served without sponsorship.)

    Rent a Classroom


    Sponsor will be provided a room which seats at least 30 people. The sponsor could host sessions, hands-on training, or other activities throughout the day.

    Post-Event Reception


    Community networking event with appetizers and drinks.

    All fees must be paid in advance. To register as a sponsor just visit www.sqlsaturday.com and fill out our sponsorship registration form. We’ll email you an invoice that can be paid via credit card or check.

    The Raffle – Your Key to Success!

    The biggest challenge with community events is capturing contact information for follow ups. Few attendees will have business cards, and having them hand write their info often leads to a 30% or higher loss due to inability to read what they wrote! We provide attendees with a set of pre-printed raffle tickets (see below) that will contain their name and email address; they are then able to put these tickets into the raffle box at each sponsor table to try to win a prize. This gives you 100% readability and 0% loss! It is also more effective than any other technique we’ve seen for trying to capture contact information and that includes scanning their name badge.

    Raffle Ticket

    Because we want you to be successful all of our sponsorship levels include the requirement that you provide a prize of at least $100 in value, and that you provide a full color 8-1/2 x 11 flyers that highlights the prize(s) you are providing for the raffle.

    We provide the raffle box. We will have one table for all absentee vendors placed in the same areas with our onsite vendors. Raffle ticket collection will proceed through the end of the day. If someone from your team is present we’ll ask them to draw the winning ticket, otherwise we’ll draw the ticket. Attendees must be present to win. If there is a physical prize we’ll give it to them, otherwise we’ll forward you their contact information for you to follow up with (for license keys, etc).

    After the event we will mail you all the raffle tickets from your box. There may be duplicates; depending on how exciting your prize is attendees may contribute more than one ticket to your box – but that’s a good thing, they are willing to provide you their contact information in return for the chance to win.

    Event Logistics

    We’ll open the doors to sponsors at 7:30 am. Sponsors will be provided with table and two chairs, and limited access to 110v power (please let us know what you need in advance). Tables will be located in the same area as registration and breakfast to make it easy for attendees to stop by your table. We encourage sponsors to remain on site through at least lunch and if possible to have a representative present at the end of the day to present your prize at the end of day raffle.

    Lunch will be provided to sponsors that have registered. Please have everyone from your team that will be attending register at www.sqlsaturday.com so that we can have enough food available.

    Contact Us

    We hope you’ll support this event! Please contact us at sqlsaturday724@sqlsaturday.com if you have any questions.

  • PLEASE NOTE THE FOLLOWING DISCLAIMER: This is an independently operated local event. The SQLSaturday logo and the website for the event have been provided to the event leader at no cost by PASS as a service to the SQL Server community. Local event leaders are not authorized by PASS to negotiate contracts, make commitments, or act on behalf of PASS in any capacity. PASS assumes no liability for issues or problems that may arise from the event at any point in time.

    Back to Top cage-aids